What Is A Conversion Funnel? Optimize Your Customer Journey
Recognize the complexity of your customers’ intent to reach and engage them effectively.
About
Lemuel is the founding CTO of BrightEdge. He brings 15 years of industry knowledge and experience in building enterprise-class solutions for the largest companies in the world. Prior to BrightEdge, he was a manager at Ernst & Young where he led IT and security consulting projects for Fortune 100 companies across multiple industry sectors, including high-tech, financial services, health care and insurance. Lemuel and his team have been responsible for hundreds of SEO innovations. Lemuel holds a bachelor of science degree in electrical engineering and computer science from the University of California, Berkeley.
Articles
What Is A Target Audience And How Do You Find It
The more you know about your target audience, the more chances you have of meeting goals. Here’s what you need to know to find them.
Traditional vs. Headless CMS: Digital Evolution And Content Velocity
Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS.
Why Businesses Turn To SEO In All Economic Climates
Find new opportunities, combat immediate threats, and lay the foundation for a successful recovery when the economy takes a turn for the worst. Here’s how.
Google Algorithms & Updates Focused On User Experience: A Timeline
While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher’s online experience.
Content Marketing Metrics & Analytics: 5 Types Of Data Insights
Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here.
SEO And The CIO: 5 Search Concepts You Need To Know
The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience.
How Data Is Reshaping The SEO & Digital Marketer’s Landscape
Embrace this new era of SEO and be well-positioned to succeed in the years to come. Understand how to take advantage of the data revolution.
5 Value-Added SEO Benefits For Your Enterprise
SEO is the number one source of leads. Prepare for the future and implement a strong SEO strategy across multiple areas of your enterprise.
Evolution Of The Web: 4 Future Enterprise SEO Considerations
Discover 4 trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web.
4 Key Enterprise SEO Workstreams To Fast-Track Digital Success
When it comes to reaching and converting hyperconnected consumers, SEO and cross-departmental peers are just better together. Here are 4 workstreams you’ll need to succeed.
SEO For Financial Services Brands: Key Trends & Opportunities In Search
Discover key trends that leaders in financial services marketing and SEO need to beat out tough competitors in organic search.
10 Digital Marketing Fundamentals Every SEO Pro Should Know
Explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into as you plan for the months and years ahead.
5 Essential Enterprise SEO Trends To Watch In 2022
It’s been a tumultuous couple of years for marketing professionals. Here are five key enterprise SEO trends to inform your planning for 2022.
5 Essential Content Considerations For Holiday Shopping SEO Success
A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help.
Enterprise SEO Content: Opportunity, Dynamic Creation & Scale
Learn how to scale your enterprise SEO with dynamic content creation. Identify new opportunities and build incremental revenue.
Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit
Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies.
5 Ways Brands Can Build an Enterprise SEO Culture
Master how to create a culture of SEO across your Enterprise. Build your SEO Centre of Excellence and scale your operation.
10 Top Digital Marketing Trends to Watch Through 2021
The future trends you were using to guide your digital marketing strategy previously may now be outdated. Learn what new trends matter today.
The Role of SEO in the Modern-Day Enterprise Martech Stack
SEO has become a pivotal source of information across the enterprise. Learn about the importance of SEO in modern-day martech stacks here.
How to Evangelize Enterprise SEO Success & Communicate With the C-Suite
The demand for SEO, especially across large and global enterprises, is soaring. Here’s how to communicate and elevate Enterprise SEO professional’s role within the C-Suite.
How Enterprise Search + Business Intelligence Reveal Market Pulse
It’s important to keep a pulse on the market and be prepared for new conditions in an instant. Business intelligence can help search with that.
Enterprise SEO in 2021: The Importance of Insights & Value of Action
How can enterprise SEO contribute to organizations in 2021? Read about the essential role enterprise SEO professionals can take on this year.
Ecommerce & Mcommerce Trends & Tips for Holiday Marketing
Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here.
How the Universal SERPs Are Changing & How to Stay on Top
The SERPs are constantly evolving and will continue to do so. Get insights on what to focus on to improve your SEO strategy.
5 Fundamental Shifts That Are Shaping Search & Digital Marketing
Businesses are rapidly transitioning to digital – with the demand for SEO at its core. Learn some of the changes marketers must pay attention to.
Seasonal Shopping: How to Use Market Insights & Intent Modeling
Retail marketers should leverage historical trends and real-time insights to create intent-based content. Follow this approach for successful seasonal campaigns.
20 Tips for Aligning SEO & PPC for Better Ecommerce Results
Ready to win more customers and sales? These SEO and PPC tips can help set up your business for ecommerce success this year.
Why SEO & Machine Learning Are Joining Forces
Tools can make decisions, but the humans behind them can’t be replaced. Learn how tech-savvy SEO pros can work effectively with automation.
Paving the Path Forward with SEO: Preparing for New Normalities
Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities.