Ask an SEO
Ask an SEO is a weekly column where we answer your top questions about search engine optimization. Have a question about SEO? Simply fill out our form and you might get your answer in our next edition of Ask an SEO!
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Will AI Kill SEO? We Asked ChatGPT
Should you be worried that ChatGPT taking over your SEO job? Here’s what to expect about the hot topic in this week’s Ask An SEO.
Should You Focus On Zero Search Volume Keywords?
Zero search volume keywords are worth going after, but only if they’re relevant to your business.
How Do You Suggest A Business Invest In Paid Instead Of SEO?
Should you cut your SEO for PPC? Do your analysis with the whole business in mind with advice straight from expert Tony Wright.
When Is The Right Time To Do A Content Audit For SEO?
Knowing when to check how your content (and what to check) is important. Test and improve with these tips in this week’s Ask An SEO.
How Do You Differentiate Goals From KPIs?
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO.
Let’s Talk About Old Content And Redirect Chains
Don’t overthink SEO. When it comes to old content and redirect chains, here are guidelines straight from expert Ryan Jones to sort things out confidently.
What Is The Risk Of Focusing On A Competitor’s SEO Strategies?
Keeping an eye on your competitor? Learn from their mistakes and take advantage of the opportunity to rank with examples from expert Adam Riemer.
Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google?
Whatever SEO tool you’re using, understand what it’s best used for and discern which one you believe when running an analysis.
Is It Better To Direct To A New Subpage Or A Popup Page?
Understand how your visitors consume your content so you can help them navigate your site successfully.
How Can Resellers Create Linkable Assets & Build Better Links?
Investing in link-worthy assets will pay off in the long run. Here’s how to start building them as a reseller business.
Is Link Spam From Our Old Hacked Website Impacting Our New One?
Spammy links are out of your control, but there are things you could to help overpower them. Here’s how.
Do I Write Separate Pillar Posts For Each Category?
What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure.
How Do I Stop Keyword Cannibalization When My Products Are All Similar?
For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes.
Why Would Someone Build Links For Me?
Is it normal to get weird links and would Google penalize your site for them? Discover the answer in this week’s Ask An SEO.
Is Technical SEO A Female-Friendly Place To Build My Career? Ask An SEO
SEO women within the SEJ community share advice on how to overcome imposter syndrome and break gender barriers in the workplace.
How Can We Encourage Older Consumers To Leave Reviews?
Consistency is the key to getting more mature audiences to leave reviews. Expert Tony Wright explains how.
Why Do Our Search Rankings Drop On Weekends?
Learn the specific reasons why you might notice your search rankings dropping during weekends.
How Can We Improve Rankings For Older Content? Ask An SEO
A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO.
How Can We Solve Autogenerated URL Errors Once & For All?
Avoid cannibalizing your own pages and start making your pages official with canonical links and site mapping.
Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO
In this week’s Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages.
What Should You Do With Extra Domain Names?
Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains.
Which Is Better For Ecommerce: On-Page SEO Or Link Building?
You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week’s Ask An SEO.
Let’s Talk About Microsites & Dips In Traffic: Ask An SEO
Are there issues specific to microsites we should consider when traffic drops? Ryan Jones answers for a reader in this edition of Ask An SEO.
How Do I Start To Gain Experience In Search? Ask An SEO
Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners.
How Do I Structure A Global Site With Country-Specific Content?
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column.
Should Guest Post Links Be Marked Sponsored? Ask An SEO
John asks an SEO, “When I publish my article on someone else’s site, should I tell them to use a sponsored link attribute?”
What’s The Top SEO Focus For 2022? Ask An SEO
SEO is ongoing and not a set-it-and-forget-it tactic. Here’s what you need to focus on for SEO this 2022.
Will Using A News Slider Affect My Site’s Optimization? Ask An SEO
Should you worry about your homepage sliders when it comes to SEO? Here are the factors you’ll want to consider.
We Paid Over $5000 For Link Building – What Happened?
In this edition of Ask An SEO, a reader asks why their rankings rose, then dropped after paying a link building company to build links.
Why Would Optimizing Existing Content Cause Rankings To Drop?
A reader asks why optimizing meta descriptions, alt text, and subheadings would cause significant losses in rankings in this edition of Ask An SEO.