Is SEO Best Practice the Enemy of Success?
Is SEO “best practice” the key to mastering the SERPs or a shallow goal that leads to missed opportunities?
Head of Digital at Avenue Digital
About
Helen is the Head of Digital at Avenue Digital and is an SEO by trade with over a decade of experience in digital marketing. She has a passion for the technical aspects of SEO as well as overarching strategies and business plans. Helen is often seen on stage at conferences delivering talks about digital marketing.
I am awesome at
SEO, International SEO, Mobile SEO, Technical SEO, Local Search, Content Marketing, Blogging, Analytics
Favorite Tools
Searchmetrics, Ahrefs, Yoast, Google Analytics, Majestic, Google Keywords Planner, Unbounce, Buffer, Asana, Google docs
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