Ask Me Anything About PPC
Ask Me Anything About PPC is a monthly column where we answer your top questions about paid search. Have a question about PPC? Simply fill out our form and you might get your answer in our next edition of #AskPPC!
Ask Me Anything About PPC is a monthly column where we answer your top questions about paid search. Have a question about PPC? Simply fill out our form and you might get your answer in our next edition of #AskPPC!
Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC.
Understand success and fail signals, as well as how to establish them for your brand.
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond.
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins.
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins.
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.
Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it.
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies.
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
What are paid media audiences? Learn about audiences in Google Ads, how to use them in your campaigns, and how to adjust your strategy.
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page.
Learn how the change in Google Ads search query reporting affects PPC advertisers and managers and ways to keep delivering optimized results.
Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs.
Want to know which is the “best” bidding strategy for your PPC campaign? Start by learning each strategy’s objective, function, and pros and cons.
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Learn more here.
Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.
Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.