Ask Me Anything About PPC
Ask Me Anything About PPC is a monthly column where we answer your top questions about paid search. Have a question about PPC? Submit your question and you might be our next headliner!
How To Lower Average Cost Per Click
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.
Why Is My New Campaign/Ad Group Getting No Traffic?
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.
What Are The Creative Requirements For Responsive Display Ads?
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
Should I Use Broad Or Phrase Match Negative? Ask The PPC
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
How Do Tracking Pixels Affect Site Speed? Ask The PPC
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins.
Do Manual Adjustments Still Make Sense With Automated Bidding?
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins.
How Can I Build On SEO Knowledge To Be Better In PPC?
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
How To Think More Creatively About PPC
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.
How Much Does Daily PPC Budget Impact Conversions Available to Us?
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.
How Does Machine Learning Work in Paid Search Marketing?
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
How to Set up Profitable A/B Tests for PPC Success
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.
How to Fix Disapproved Google Ads, Step by Step
Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it.
How to Set Up Offline Conversions in Google Ads
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies.
What Makes a Good Text, Display, or Video Ad?
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
How to Get Started on Microsoft Ads Audience Network
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
How Do I Get My PPC Campaigns Ready for a Cookieless World?
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
How to Launch a National/International Google Ads Campaign the Right Way?
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
How to Use Audiences in Google Ads: Ask a PPC
What are paid media audiences? Learn about audiences in Google Ads, how to use them in your campaigns, and how to adjust your strategy.
How to Restructure Google Ad Accounts Without Wiping out All Your Data
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
What Makes a Good Landing Page: Calls to Action
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page.
How to Manage PPC Campaigns Without Complete Search Terms Data
Learn how the change in Google Ads search query reporting affects PPC advertisers and managers and ways to keep delivering optimized results.
What Are Local Service Ads?
Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs.
What’s the Best PPC Bidding Strategy?
Want to know which is the “best” bidding strategy for your PPC campaign? Start by learning each strategy’s objective, function, and pros and cons.
Which PPC Metrics Should You Focus On?
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Learn more here.
How Do I Improve My Click-Through Rate (CTR)?
Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.
How to Use Negative Keywords in Paid Search Campaigns
Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.
Why Is a Previously Rocking PPC Campaign Tanking?
Have a previously rocking PPC campaign that’s now tanking? Here are three things to look at and how to troubleshoot.
Match-Type Changes & Campaign Structure Choices
Find out whether match-type segmentation is a viable account structure and if a pure broad brand keyword is risky.