Ask Me Anything About PPC
Ask Me Anything About PPC is a monthly column where we answer your top questions about paid search. Have a question about PPC? Simply fill out our form and you might get your answer in our next edition of #AskPPC!
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How to Use Negative Keywords in Paid Search Campaigns
Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.
Why Is a Previously Rocking PPC Campaign Tanking?
Have a previously rocking PPC campaign that’s now tanking? Here are three things to look at and how to troubleshoot.
Match-Type Changes & Campaign Structure Choices
Find out whether match-type segmentation is a viable account structure and if a pure broad brand keyword is risky.