Navah Hopkins is the VP of Strategic Marketing at Adzooma, a platform that makes managing your ad channels easy and fast. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012.
Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.
Create clever solutions for procrastinating shoppers and leverage your ecommerce channel to its fullest potential. Here are the best practices to win last minute sales.
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins.
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins.
Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community.
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
Learn how the change in Google Ads search query reporting affects PPC advertisers and managers and ways to keep delivering optimized results.