Which Metrics Matter In PPC?
Stay ahead in the world of PPC advertising by understanding the metrics that matter. Discover which metrics to track for better campaign performance and ROI.
About
Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012.
Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Articles
Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
In this month’s Ask A PPC, learn possible reasons for your Google ads having no impressions, from bid and budget to low search volume issues.
Ask A PPC: How Do I Get A Job At A PPC Agency
Looking to get a job with a PPC agency? Learn about the skills, knowledge, and mindset that are in demand in the job market today.
Building Brand Authenticity Through Community
Explore the power of authentic interactions in building brand trust and loyalty. Learn how to cultivate your brand voice and values.
Google Testing IP Proxies: What This Means & How You May Be Impacted
Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy.
What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Discover the difference between zero impressions and low search volume keywords on Google. Learn how to prepare and optimize your ad groups.
Choosing Your Keyword Champion: Setting Yourself Up For Success In the Auction
Boost your digital marketing strategy with effective keyword selection. Find out how to choose keywords that target high-value prospects and generate traffic at affordable costs.
How And Why To Use Enhanced Conversions
Discover what Google’s enhanced conversions are, how to set them up, and why they’re crucial for your brand’s success in this month’s Ask A PPC.
Amazon Non-Endemic Display: What Is It & Why Should You Care?
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.
Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing
Uncover the nuances of setting up impactful studies, avoid common pitfalls, and decipher the delicate balance between big data trends and in-depth analysis.
Customer Scoring For Agencies: How To SQL Your PPC Customers
Discover the power of SQLing your PPC customers for agency success.
10 Underutilized Levers Across Google and Microsoft Ads
Discover 9 secrets to achieve peak account performance in both ad networks.
How Important Is The Keyword In Paid Search?
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy.
What Is The Best Conversion Tracking Method For PPC Campaigns?
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns.
How Much Should PPC Management Cost?
Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC.
PPC Automation: When & How To Use It
Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know.
How To Understand If A PPC Test Is A Failure
Understand success and fail signals, as well as how to establish them for your brand.
How To Bypass Big Brands Bidding Up Your Terms
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond.
How To Lower Average Cost Per Click
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.
Why Is My New Campaign/Ad Group Getting No Traffic?
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.
What Are The Creative Requirements For Responsive Display Ads?
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
Should I Use Broad Or Phrase Match Negative? Ask The PPC
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.
Last Call: 5 Tips To Capture Last Minute Ecommerce Sales
Create clever solutions for procrastinating shoppers and leverage your ecommerce channel to its fullest potential. Here are the best practices to win last minute sales.
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
How Do Tracking Pixels Affect Site Speed? Ask The PPC
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins.
Do Manual Adjustments Still Make Sense With Automated Bidding?
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins.
What Is Discord & How Can You Use It For Marketing?
Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community.
How Can I Build On SEO Knowledge To Be Better In PPC?
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
How To Think More Creatively About PPC
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.
How Much Does Daily PPC Budget Impact Conversions Available to Us?
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.