What Makes a Good Text, Display, or Video Ad?
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
About
Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012.
Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Articles
How to Get Started on Microsoft Ads Audience Network
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
How Do I Get My PPC Campaigns Ready for a Cookieless World?
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
How to Launch a National/International Google Ads Campaign the Right Way?
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
How to Use Audiences in Google Ads: Ask a PPC
What are paid media audiences? Learn about audiences in Google Ads, how to use them in your campaigns, and how to adjust your strategy.
How to Restructure Google Ad Accounts Without Wiping out All Your Data
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
What Makes a Good Landing Page: Calls to Action
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page.
How to Manage PPC Campaigns Without Complete Search Terms Data
Learn how the change in Google Ads search query reporting affects PPC advertisers and managers and ways to keep delivering optimized results.
What Are Local Service Ads?
Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs.
What’s the Best PPC Bidding Strategy?
Want to know which is the “best” bidding strategy for your PPC campaign? Start by learning each strategy’s objective, function, and pros and cons.
Which PPC Metrics Should You Focus On?
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Learn more here.
How Do I Improve My Click-Through Rate (CTR)?
Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.
How to Use Negative Keywords in Paid Search Campaigns
Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.
Why Is a Previously Rocking PPC Campaign Tanking?
Have a previously rocking PPC campaign that’s now tanking? Here are three things to look at and how to troubleshoot.
How to Get Perfect Quality Scores
Quality score is like a report card for your keywords. Anything less than a 10 should cause deep shame.
Match-Type Changes & Campaign Structure Choices
Find out whether match-type segmentation is a viable account structure and if a pure broad brand keyword is risky.
How to Measure Success in PPC Campaigns With & Without Conversion Data
Here’s how you can measure the success of your paid search campaigns with or without conversion data.
14 Technical SEO Takeaways from TechSEOBoost
These takeaways can help you maximize your website visibility and performance through advanced technical SEO in 2020.
We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now
Here are five ways you can always tell when digital marketers don’t really know what they’re doing.
5 Innovative PPC Tactics to Try Today
Managing PPC campaigns usually becomes a series of habitual tasks. Use these five innovative tactics to break the mold.
We Are Worthy: Seeing Our Worth Through Depression & Anxiety
Here are some coping mechanisms I picked up over the years that help me battle bouts of depression and anxiety.
10 Tips to Win at Local PPC
Local businesses must know how to leverage PPC the right way. Here are 10 big tips to dominate local PPC.
How to Use Keyword Intent to Boost PPC Performance
Set yourself up for keyword success by understanding the impact of auction price, customer journey factors, and volume/value potential.
4 Deep Thoughts on Being a Provider & Partner
These were the four major mindshifts that helped me appreciate being both a provider and a partner.
Top 3 Strategies to Get the Most out of Quality Score
Quality Score is a wonderful health indicator, but a terrible KPI. Here’s how to REALLY unlock your account’s fullest potential.