Live Webinar

How To Create Demand You Can Actually Convert (And Prove)

Thursday, October 29 at 2 pm ET

You’ll learn how to:

Choose your next B2B lead generation channel: Identify where to invest first and what must be in place to convert buyer interest into leads.
Get funding to test a new marketing channel: Define the starting budget and results leadership needs to see before approving a trial campaign.
Measure results before increasing your marketing spend: See what you can track in newer channels such as paid LLM advertising and how to use those results to decide whether to keep investing.

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How To Create Demand You Can Actually Convert (And Prove)

Thursday, October 29 at 2 pm ET

Need to generate more B2B leads?

Before you invest in more marketing, determine how you’ll increase & capture buyer interest. Learn how in this webinar.

Expand Your B2B Visibility & Close More Deals With The Right Channel Mix

Generate real sales opportunities and prove the value of your marketing spend. Shaun Bruno of CallRail and Colin Saunders from Matter Made, walk through how to build the B2B plan that gets you there.

You’ll learn how to:

Choose your next B2B lead generation channel: Identify where to invest first and what must be in place to convert buyer interest into leads.
Get funding to test a new marketing channel: Define the starting budget and results leadership needs to see before approving a trial campaign.
Measure results before increasing your marketing spend: See what you can track in newer channels such as paid LLM advertising and how to use those results to decide whether to keep investing.

Leave ready to present a B2B channel test proposal to leadership.

Can’t make the live webinar? Register anyway, and we’ll send you the recording!

Speakers

Shaun Bruno

Sr. Growth Marketing Manager, CallRail

Colin Saunders

Paid Media Team Lead at Matter Made

Host

Heather Campbell

VP of Sales & Marketing, Search Engine Journal