The AI Search Playbook. What's Actually Driving Traffic Now.
June 17 • 12PM to 3PM ET
- 3 HOURS
- •
- 6 EXPERTS
- •
- 3 SESSIONS
- •
- FREE EVENT
- AI SEARCH TRACK
- 3 HOURS
- •
- 6 EXPERTS
- •
- 3 SESSIONS
- •
- FREE EVENT
- AI SEARCH TRACK
- 3 HOURS
- •
- 6 EXPERTS
- •
- 3 SESSIONS
- •
- FREE EVENT
- AI SEARCH TRACK
- 3 HOURS
- •
- 6 EXPERTS
- •
- 3 SESSIONS
- •
- FREE EVENT
- AI SEARCH TRACK
- 3 HOURS
- •
- 6 EXPERTS
- •
- 3 SESSIONS
- •
- FREE EVENT
- AI SEARCH TRACK
- 3 HOURS
- •
- 6 EXPERTS
- •
- 3 SESSIONS
- •
- FREE EVENT
- AI SEARCH TRACK
- 3 HOURS
- •
- 6 EXPERTS
- •
- 3 SESSIONS
- •
- FREE EVENT
- AI SEARCH TRACK
- 3 HOURS
- •
- 6 EXPERTS
- •
- 3 SESSIONS
- •
- FREE EVENT
- AI SEARCH TRACK
What's Actually Driving Traffic Right Now & How to Capture It
On these expert panels, you'll hear how marketing leaders are working to stay visible in search, where to show up beyond Google, and how to connect organic, paid, and social into one strategy that drives real business growth.
Stay Visible in LLMs Without Guessing
Get the tactics SEJ's experts are using right now to earn AI citations and stay surfaced as AI keeps reshaping where buyers find you.
Show Up Where Buyers (and AI Models) Are Looking
Reddit and LinkedIn now feed the AI systems. Learn what 'showing up' on each platform actually requires.
Connect a Multi-Channel Strategy That Compounds
Map AI search, paid, and social to clear roles in your funnel so they reinforce each other instead of competing.
Focus Your Teams Efforts on What's Working
Get clear on what's actually moving the needle right now and what's just noise so you can focus your team's energy where it matters.
Agenda
Marketers are scrambling for qualified traffic and quality leads. Each of the 3 sessions builds on the last to help you optimize platforms feeding the AI systems, and turn all of it into real pipeline.
Session 1: Fireside Chat: Your Biggest AI Visibility & Traffic Questions, Answered
Description
You shape what we talk about! Join our team as they answer your burning issues around 2026’s digital marketing shifts that are keeping you up at night.
This session will help marketing leaders bridge AI, organic, and paid search together, not siloed by channel, to impact real business growth. Submit your question when you register.
SEJ
SEJ
SEJ
Session 2: Search Visibility in 2026: Social Media & the AI Citation Boost Effect
Description
This session is built from the questions CMOs are actually asking us about social and search visibility: how social, like Reddit and LinkedIn, now feed the AI systems, and what “showing up” on each platform really requires right now. We’ll ask each expert for the top shifts you should be considering for your strategy, and share concrete actions you can take back to your team.
Submit your question when you register. The sharpest CMO questions will shape the conversation.
SEJ, OGS
SEJ
Session 3: How to Build a Multi-Channel Growth Strategy That Actually Converts
Description
Sessions 1 and 2 covered what’s changing and where to show up. This session answers the next question: how do you connect those channels into a lead gen system that compounds instead of competes?
You’ll get practical strategies that drive demand and conversions. Learn why multi-channel strategies typically fail, what to automate, and how to prioritize.
SEJ
CallRail
SEJ
Who Should Attend?
Marketing Directors, VPs & CMOs
Get the strategies on AI search visibility you need now, plus how organic connects to the paid and social work your team is already doing.
SEO & Content Strategy Leaders
Learn what 'discoverable content' looks like when AI is doing the surfacing, and social impacts LLM answers.
Paid Search & Performance Teams
See how to allocate PPC budget when AI Mode ads, ChatGPT ad testing, and shrinking last-touch credit are all in flux, and how to capture demand created upstream.
Demand Gen & Brand Marketers
Map upper-funnel platforms to demand capture downstream, with messaging that reinforces a single narrative across every touchpoint.
Experienced Marketing Managers
Get strategies for managing AI search, paid, and social across your team: what to prioritize, what to automate, and what needs human ownership.
Agencies & Consultants
Walk away with cross-channel tactics you can apply across clients navigating AI-driven traffic disruption.
Speakers
Hear directly from the SEJ news and editorial team plus industry-leading practitioners shaping how brands earn AI-era visibility and convert it into pipeline.
Loren Baker
Founder
Brooke Osmundson
Director of Growth Marketing, Smith Micro
Katie Morton
Editor-in-Chief
Brent Csutoras
Managing Partner, SEJ
Purna Virji
Principal Consultant, Content Solutions
Heather Campbell
VP, Sales & Marketing
Shaun Bruno
Sr. Demand Generation Manager
Frequently Asked Questions
Is this event free to attend?
Yes! SEJ Live is a free, virtual event featuring expert panels and a chance for you to ask your questions live.
Will sessions be recorded?
Yes. Everyone who registers will get on-demand access to all three sessions after the event, even if you can’t make it live.
Do I need to be an SEO expert to attend?
No. SEJ Live is built for marketing leaders, paid and organic practitioners, content and demand gen teams, and agencies, basically anyone responsible for traffic, pipeline, or visibility.
Is this a workshop or certification?
No. SEJ Live is an expert-level panel discussion with live Q&A, not a hands-on workshop.
Where is SEJ Live held?
SEJ Live is held virtually online, so you can join from anywhere. Wish you could get face-time with the speakers? Don’t worry. Each session includes dedicated Q&A time so you can engage directly with speakers in real time.
What will I learn about?
What’s actually working to stay visible in AI answers right now, what “discoverable content” looks like when AI is doing the surfacing, and how social platforms like Reddit and LinkedIn now influence which brands AI cites.
How long is the event?
The event runs for 3 hours, with three expert sessions and live Q&A with each.
How do I save my spot?
Hit any ‘Save Your Spot’ or ‘Register Now’ button on this page. You can also submit a question for the speakers when you register.
Register Now
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