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How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]

What is your site trying to tell you? Learn how to conduct experiments on your website to get the data you need to keep your website strong.

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]

How do you know what to change on your website or landing page to make it more effective?

Are the tweaks and tests you made to your site really successful? Or do they just look successful?

Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals and KPIs?

If you’ve ever asked yourself these questions or ones like it, it’s time to run your own website experiment.

Learn a step-by-step process for conducting website experiments to help you get the data you need to make good decisions.

We’ll show you how to set up and design experiments to collect data that will have the most value and impact for you and your audience.

You’ll learn:

  • When to run an experiment: Learn how and when to run your experiments to get the most informative and accurate data.
  • How to avoid data disasters: Learn how to prevent other factors from influencing your results and what to do if things do go as expected.
  • Experiment design: Tips for working with low-traffic sites, reducing costs caused by testing, and other challenges you’ll face when testing and running experiments.

Join our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, how to manage your data collection, and how to learn about the things that matter to your audience.

PLUS: You’ll get an exclusive walk-through of our new ad experiment, where we examined how ad types and layouts affect user behavior on our website. You’ll never guess what we found. We sure didn’t!

Don’t miss out on this opportunity!

View the slides below, download your copy of the resources, and watch on demand to learn how to run easy experiments on your site.

Join Us For Our Next Webinar!

Technical SEO Best Practices: How To Improve Discoverability, Crawlability & Rankings

Join us as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.

SEJ STAFF Angie Nikoleychuk Content Marketing Manager at Search Engine Journal

Angie Nikoleychuk is the Content Marketing Manager at Search Engine Journal. Along with social media, copy, and marketing, she has ...

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]

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How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]