How To Apply E-E-A-T To Your Site & Boost On-Page SEO
Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever.
About
Alex is Co-Owner of We Do Web Content a content-focused digital marketing firm for law firms in the US. Alex and his team have been developing digital content strategies for small businesses, law firms, and legal marketing agencies for over twelve years. “Our content-focused digital strategies have increased targeted organic web traffic and leads for hundreds of businesses.”
Alex and his team’s approach is to take on a small manageable number of clients and develop content-focused digital strategies specific to your market and business goals. Digital strategies include SEO, PPC, content strategy, email marketing, email campaign consulting, blogging, in-depth practice area development, Ebook development design, and more.
Alex is a speaker, podcaster on SEO Happy Hour, runs a monthly webinar for his clients and law firms. Dad, loves boxing, jiu-jitsu, and his family.
Articles
14 Digital Content Types You’re Probably Not Using Enough
Looking for fresh content ideas? Explore these 14 uncommon types of digital content to spice up your marketing campaigns.
7 Creative Ways To Leverage Video In Marketing
Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas.
8 Metrics To Measure The Effectiveness Of Your Internal Linking Strategy
Measure the success of your SEO internal linking strategy by tracking these key metrics to determine if your internal links are paying off.
How To Use Reverse Video Search (& Why It’s Useful)
Learn how to use reverse video search with Google, Microsoft Bing, and more to credit sources and find more information about a video.
5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content
In this guide, we’ll cover some of the risks of using ChatGPT for law firm website content writing – and what to use instead.
How To Achieve 7-Figures With Your Law Firm Marketing Website
Here’s how to achieve seven figures with law firm website marketing.
12 Tactics For Law Firm Content Marketing Success
Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success.
How To Get Law Firm Leads By Refreshing Your Content
If you’re looking to get new clients in the door, a content refresh may be the next best step for your law firm.
Local SEO For Law Firms: Get More Local Clients
Discover how to optimize your law firm’s website and business listings to rank better for local SEO.
6 Ways To Get Local SEO Clients You Really, Truly Want
Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide.
A 7-Step SEO Process For Long-Term Search Success
Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here’s a step-by-step SEO process to make it happen.
5 Reasons Law Firms Need Specialized Legal Content Marketing
The majority of lawyers don’t have a marketing budget, yet content marketing is essential for SEO, lead generation, and conversion. Here’s how it’s done.
Top 7 SEO Benefits Of Responsive Web Design
Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO.
3 Ways Top Websites Personalize On-Site Content
See how Adidas, Aveda, and Netflix create exceptional experiences and drive engagement and revenue with personalized content.
5 Ways to Generate Positive Client Reviews for Your Law Firm
The success of your firm depends on you having a shining online reputation. Learn how and where to get great reviews online.
How to Attract Backlinks to Your Law Firm Website
Link building is important for Law Firm SEO. Check out 40 tried and true ways to drive links to your law firm website.
How to Create an SEO Law Firm Blogging Strategy
Blogging is a leading marketing method for lawyers. Here’s what law firms can do to publish engaging, SEO-friendly content.
8 Components of an SEO-Friendly Law Firm Website
Law firms need to take a strategic and creative approach to attract more clients. This is why an SEO-friendly website is essential.
Why SEO Matters for Law Firms
Get a better understanding of why SEO matters for law firms and how lawyers can get started generating more traffic for their websites.
What Is Law Firm SEO?
Law firms benefit from an optimized site that generates website traffic and attracts new clients online. Learn the fundamentals of Law Firm SEO here.
6 Customer-Centric Ways to Personalize On-Site Content
Write for users, optimize for Google. Here are 6 ways to personalize your on-site content to reel in your target audience and increase conversions.
How to Do a Content Gap Analysis for SEO
A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO.
How to Write, Design & Promote an Ebook: A Complete Guide
Ebooks are a great way to attract leads and opt-ins. Read this guide to start creating amazing ebooks.
The Power of Perseverance: Overcoming Big Hurdles in Business & Life
You can get out of any bad situation. Here are 10 things that help me in business and life.
Law Firm SEO: 5 Things You Can Do to Start Seeing Traffic & Results
Here are five ways you can bail out your law firm website and start driving more traffic and results. Now.
4 Pillars of a Successful Legal Content Strategy
Add these four elements to your legal content strategy to attract and convert clients, and earn great search rankings.