Marketing Productivity: What It Is & How to Measure It
Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it.
About
Kevin runs SEO as Director of SEO at Shopify and is the creator of the Growth Memo, a newsletter that goes beyond SEO and provides you the tools, strategies, and principles to take your game to the next level.
Articles
How an SEO Product Manager Can Be Your Chief Problem Solver
Does your organization need an SEO Product Manager? Learn more about the benefits of applying a product development mindset to search.
How to Grow Organic Traffic with 5 Fundamental SEO Tactics
Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here.
How to Build SEO Into a Product
Instead of making SEO an afterthought, “building SEO into the product” means developing it with SEO in mind. Here’s a 5-step process you can use.
How Social Networks Drive Billions of Search Visits with SEO
There is a lot to learn from observing how social networks excel at SEO. Discover organic growth strategies you can apply on your own sites.
3 Advanced SaaS SEO Strategies & Best Practices
In a crowded and competitive market, SaaS companies need to go beyond the basics to stand out. These SEO tactics will help you scale effectively.