How To Secure And Defend Your SEO Budget For Executive Buy-In
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you...
Loren Baker
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Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Articles
How To Create High-Impact Content In A Changing Landscape
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to...
Google Ranking Factors: What Really Matters Right Now
Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and...
Why You Should Switch To An Always-On SEO Auditing Strategy
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on”...
SEO & Site Migrations: Common Pitfalls To Avoid [Podcast]
Migrations can be tough. Get the tips and hints from Arnout Hellemans that will help you make your next move a flawless one.
Effective Website Redesigns: How To Avoid Costly Mistakes [Podcast]
An Interview With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign,...
The State Of SEO 2024: Disruptions And Opportunities [Podcast]
Wisdom from 3,890 Professionals in the Field Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we’re ready to give...
How To Use Multilingual Localization To Extend Your Reach [Podcast]
Discover multilingual marketing opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI.
Learn To Master Your Website – Even If You Don’t Speak Tech [Podcast]
You’re a business owner. Not a marketer. How are you supposed to know what works? Skip the learning curve with the latest from Fiona Allman-Treen.
Reflecting On 20 Years Of WordPress With The CEO of WooCommerce [Podcast]
AI is coming whether you want it to or not. Here’s how to prepare your social media team.
Mozilla Firefox Internet Browser Market Share (2023)
Mozilla Firefox, once a dominant player in the Internet browser market with a 30% market share, has witnessed a significant decline in its market share....
How To Navigate Social Media Trends & Emerging AI Technologies [Podcast]
AI is coming whether you want it to or not. Here’s how to prepare your social media team.
How To Create A B2B Content Strategy For YouTube [Podcast]
How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right.
Google Ads: How To Boost Revenue & Optimize For Offline Sales
Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now!
Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]
Generative AI tools are everywhere. How do you test and integrate them safely? Eric Enge shared his insights.
Enhancing SEO Content Writing With AI: Opportunities & Challenges
Boost SEO & ramp up content strategy using AI. Learn how to effectively integrate AI into your content marketing. Watch on-demand, now.
Leveraging WordPress To Tell Your Brand’s Story [Podcast]
Find out what WordPress’ Executive Director Josepha Haden Chomphosy has to say about Open Source, the future of the CMS, Brand Stories & more.
Is Content The King In Modern SEO?
In this on-demand webinar, Meza shares what it takes to form an effective content strategy while keeping up with modern times. Watch now.
Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]
The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode.
16 Best Keyword Research Tools For SEO
Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities.
Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]
Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins.
Professional Growth: The Value of Smaller SEO Events & Masterminds [Podcast]
Smaller SEO events have a huge advantage. Find out why and what these two experienced professionals have learned while hosting live events.
Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast]
You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide.
10 Best Google Optimize Alternatives for 2023
Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize.
2023 Forecast: SEO & Content Marketing Trends You Need To Know
Discover new ways to update your content marketing and SEO strategy with 2023’s marketing trends and changes in mind.
Talking AI, SEO & IndexNow Updates With Bing [Podcast]
How does Bing use AI? How can you get more from Bing? What’s giving Bing an edge? Fabrice Canel shares why Bing is better.
3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast]
How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now.
Social Ads: Connecting Performance & Metrics To Outcomes [Podcast]
Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode.
The Top 3 Ways To Build Authority By Going Beyond Just Link Building
Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others.
Audience First SEO With HubSpot [Podcast]
How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show.
4 E-Commerce Digital Marketing Strategies For 2022
Forbes
January 11, 2022
If you manage e-commerce digital marketing campaigns, these strategies can save you time and help grow your traffic, sales and your bottom line. See More
Eight Ways Businesses Are Adopting Innovative Streaming During Social Distancing
Forbes
May 20, 2020
Streaming video technology is more important than ever. See More