Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together
For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together.
Loren Baker
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Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Articles
Are Press Releases Still Good For SEO?
Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy.
The Best SEO Conferences For 2022-2023 (Virtual And In-Person)
Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023.
What’s REALLY Working In SEO [Podcast]
You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics.
SEO For Ecommerce & The Future Of Google Shopping [Podcast]
Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more.
Marketplace Marketing, Management, & SEO Tactics [Podcast]
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights.
Modern PPC Opportunities & Challenges [Podcast]
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
What Is Topical Authority & How Does It Work
Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority.
Google Analytics 4 – More Than SEO [Podcast]
The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode.
Decoded Headless CMS & SEO
Is headless CMS faster? Should you be making the switch? What benefits does headless offer? Lidia Infante explains on this episode of the SEJ Show.
25 Best SEO-Friendly Alternatives To WordPress Websites
Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs.
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question
It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so.
How Does SEO Work?
The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here.
Schema Strategy – How To Get More From The SERPs [Podcast]
Want to own more of the SERPs? Been eyeing certain rich features, but just can’t seem to make them yours? Martha van Berkel can help.
Google Analytics 4 – Everything You Need To Know [Podcast]
Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover.
Drive Online Sales With These 5 Search Optimizations
Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI.
TLD Experimentation & Authority Building with Publishing and SEO [Podcast]
How the heck is Jon Henshaw ranking .reviews and .news sites without hardly trying? He reveals all in this episode of the SEJ Show.
The Four Day Work Week – Will It Work For Your Marketing Team? [Podcast]
Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O’Connor explains in this episode of the SEJ Show.
What’s In A SERP? Google Search Results & Features You Need To Know
Explore the various SERP features that could affect the way your business appears to your target audience.
Growth Marketing vs SEO – Is There A Difference? [Podcast]
Are growth marketing and SEO really different? How do they work together to make a new website thrive? Mark Spera tells us how.
12 Essential On-Page SEO Factors You Need To Know
How can you provide richer experiences to users, while simultaneously demonstrating your value to search engines? Start with on-page optimization.
How To Dominate Google Merchant Center [Podcast]
Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show.
Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]
New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.
7 Ways To Tweak Your Content For Better SEO
Engaging and easy-to-find content is critical to your success. Are you doing all you can to improve on page SEO?
How A Solid Content Strategy Can Empower Your Team [Podcast]
Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener
The Key To SEO Success: Effortless Expectation Setting [Podcast]
“Can’t you just tell Google we want page one?” Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons.
Where To Invest In SEO For Maximum Impact
Here’s why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization.
5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook]
Marketing leaders, how can you capitalize on SEO opportunities to gain traffic and leads that impact the bottom line? Find out in our newest ebook.
Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2022
Looking to drive more affiliate marketing sales? Having the right software in place will streamline the entire process, and these are some top options.
Mastering SEO Within Google’s SERPs [Podcast]
Learn how to optimize your title tags and other page elements to better target the right SERP features.
4 E-Commerce Digital Marketing Strategies For 2022
Forbes
January 11, 2022
If you manage e-commerce digital marketing campaigns, these strategies can save you time and help grow your traffic, sales and your bottom line. See More
Eight Ways Businesses Are Adopting Innovative Streaming During Social Distancing
Forbes
May 20, 2020
Streaming video technology is more important than ever. See More