Loren Baker

• SEJ Show
• Social Media

Journalism to PR to Marketing to Sports – A Journey [Podcast]

Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you?

• 4 min read
• 1.6K Reads
• Dec 19, 2022

• SEJ Show
• SEO

Google and the Rise of Zero Click Searches – What Does it Mean For Your Business? [Podcast]

Zero-click searches are becoming more frequent. What can you do about it?

• 3 min read
• 3.4K Reads
• Dec 14, 2022

• Social Media
• Webinar

Is Social Media Search The New Google? How To Boost Organic Traffic In 2023

Learn how to tap into each social media platform’s algorithm to improve your search visibility.

• 5 min read
• 8.5K Reads
• Dec 7, 2022

• Content
• SEO

How To Analyze Your Content & Craft A Winning Strategy In 2023

Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings.

• 5 min read
• 3.7K Reads
• Nov 23, 2022

• SEJ Show
• SEO

The State of SEO With SEJ’s Ben Steele [Podcast]

If you’re planning your 2023 SEO strategy, you need to know what’s coming. SEJ Senior Editor Ben Steele shares insights on the State of SEO.

• 3 min read
• 1.9K Reads
• Nov 22, 2022

• SEO
• Content Creation

Are Press Releases Still Good For SEO?

Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy. 

• 8 min read
• 29K Reads
• Nov 20, 2022

• SEO

SEO Testing: 8 Experiments To Improve Organic Traffic

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in.

• 12 min read
• 24K Reads
• Nov 16, 2022

• SEJ Show
• Digital Strategy

Scarcity Marketing & The Fear of Missing Out [Podcast]

Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more.

• 3 min read
• 783 Reads
• Nov 4, 2022

• Paid Media
• SEJ Show

The Future of Programmatic: Transparent & Value Driven [Podcast]

Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.

• 3 min read
• 710 Reads
• Oct 31, 2022

• SEJ Show
• Technical SEO

SEO Data And New Opportunities [Podcast]

SEO data and SEO for home services are full of opportunities for those who take the plunge. Dmitrii Kustov explains how to do just that.

• 3 min read
• 1.6K Reads
• Oct 27, 2022

• SEJ Show
• Ecommerce

How To Leverage Amazon Prime Day To Grow Sales [Podcast]

How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon?

• 3 min read
• 510 Reads
• Oct 17, 2022

• SEO

Learn SEO: A Blueprint From Beginner To Advanced

This article gives you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge.

• 13 min read
• 121K Reads
• Oct 16, 2022

• Tools
• Ecommerce

9 Tools To Scale Your Amazon Marketing & Sales

Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success.

• 5 min read
• 1.8K Reads
• Oct 11, 2022

• Digital Marketing
• SEJ Show

Current Trends in Email Marketing: Tips & Pitfalls [Podcast]

Email marketing has been around awhile, but it’s still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today.

• 3 min read
• 2.5K Reads
• Oct 7, 2022

• SEJ Show
• Content Marketing

The Death & Afterlife of Content Marketing [Podcast]

Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts.

• 4 min read
• 2.0K Reads
• Oct 6, 2022

• SEJ Show
• SEO

Seamlessly Integrating SEO For Product Launches [Podcast]

How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot’s Aja Frost & Justin Champion shared their insights.

• 4 min read
• 738 Reads
• Sep 27, 2022

• Paid Media
• SEO

Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together

For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together.

• 5 min read
• 2.3K Reads
• Sep 21, 2022

• SEJ Show
• SEO

What’s REALLY Working In SEO [Podcast]

You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics.

• 4 min read
• 7.0K Reads
• Sep 9, 2022

• SEJ Show
• Ecommerce

SEO For Ecommerce & The Future Of Google Shopping [Podcast]

Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more.

• 4 min read
• 2.3K Reads
• Aug 31, 2022

• SEJ Show
• SEO

​​Marketplace Marketing, Management, & SEO Tactics [Podcast]

Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights.

• 4 min read
• 780 Reads
• Aug 25, 2022

• Paid Media
• SEJ Show

Modern PPC Opportunities & Challenges [Podcast]

With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.

• 4 min read
• 1.3K Reads
• Aug 22, 2022

• SEO

What Is Topical Authority & How Does It Work

Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority.

• 10 min read
• 24K Reads
• Aug 20, 2022

• SEJ Show
• Analytics & Data

Google Analytics 4 – More Than SEO [Podcast]

The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode.

• 4 min read
• 3.6K Reads
• Aug 15, 2022

• CMS Software
• SEJ Show

Decoded Headless CMS & SEO

Is headless CMS faster? Should you be making the switch? What benefits does headless offer? Lidia Infante explains on this episode of the SEJ Show.

• 3 min read
• 1.4K Reads
• Aug 14, 2022

• CMS Software
• Tools

25 WordPress Alternatives Best For SEO

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs.

• 20 min read
• 26K Reads
• Aug 12, 2022

• SEO
• SEO Strategy

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question

It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so.

• 11 min read
• 34K Reads
• Aug 4, 2022

• SEO

How Does SEO Work?

The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here.

• 11 min read
• 72K Reads
• Aug 4, 2022

• SEJ Show
• SEO Strategy

Schema Strategy – How To Get More From The SERPs [Podcast]

Want to own more of the SERPs? Been eyeing certain rich features, but just can’t seem to make them yours? Martha van Berkel can help.

• 3 min read
• 2.5K Reads
• Jul 28, 2022

• Marketing Analytics
• SEJ Show

Google Analytics 4 – Everything You Need To Know [Podcast]

Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover.

• 4 min read
• 7.2K Reads
• Jul 10, 2022

• SEO
• Ecommerce

Drive Online Sales With These 5 Search Optimizations

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI.

• 15 min read
• 7.9K Reads
• Jul 8, 2022