![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/06/Copy-of-SEJShow-Featured-Image-760x400.webp)
Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]
Generative AI tools are everywhere. How do you test and integrate them safely? Eric Enge shared his insights.
Loren Baker
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Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Articles
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/06/featured-copy-2-64917a3a4b00f-sej-760x400.webp)
Enhancing SEO Content Writing With AI: Opportunities & Challenges
Boost SEO & ramp up content strategy using AI. Learn how to effectively integrate AI into your content marketing. Watch on-demand, now.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/06/sejshow-featured-image-648bc4c578f2e-sej-760x400.webp)
Leveraging WordPress To Tell Your Brand’s Story [Podcast]
Find out what WordPress’ Executive Director Josepha Haden Chomphosy has to say about Open Source, the future of the CMS, Brand Stories & more.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/05/featured-3-64749fde958af-sej-760x400.webp)
Is Content The King In Modern SEO?
In this on-demand webinar, Meza shares what it takes to form an effective content strategy while keeping up with modern times. Watch now.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/06/sejshow-featured-image-64791b2ebb146-sej-760x400.webp)
Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]
The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/02/keyword-research-63ee01fd7a462-sej-760x400.webp)
16 Best Keyword Research Tools For SEO
Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/05/sejshow-featured-image-1-6468131a24990-sej-760x400.webp)
Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]
Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/05/sejshow-featured-image-645ea4fd1690d-sej-760x400.webp)
Professional Growth: The Value of Smaller SEO Events & Masterminds [Podcast]
Smaller SEO events have a huge advantage. Find out why and what these two experienced professionals have learned while hosting live events.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/05/sejshow-featured-image-64658c3c7ed7e-sej-760x400.webp)
Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast]
You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/02/google-optimize-alternatives-63f374b2b9868-sej-760x400.webp)
10 Best Google Optimize Alternatives for 2023
Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/04/featured-64472e607cbf6-sej-760x400.webp)
2023 Forecast: SEO & Content Marketing Trends You Need To Know
Discover new ways to update your content marketing and SEO strategy with 2023’s marketing trends and changes in mind.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/03/sejshow-featured-image-6425ccf0047aa-sej-760x400.webp)
Talking AI, SEO & IndexNow Updates With Bing [Podcast]
How does Bing use AI? How can you get more from Bing? What’s giving Bing an edge? Fabrice Canel shares why Bing is better.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/04/sejshow-featured-image-1-644087cf2807c-sej-760x400.webp)
3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast]
How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/03/sejshow-featured-image-1-6425d9a75cbdb-sej-760x400.webp)
Social Ads: Connecting Performance & Metrics To Outcomes [Podcast]
Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/03/featured-8-641843546a198-sej-760x400.webp)
The Top 3 Ways To Build Authority By Going Beyond Just Link Building
Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/03/sejshow-featured-image-64147c54c5cc8-sej-760x400.webp)
Audience First SEO With HubSpot [Podcast]
How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/03/sejshow-featured-image-641204687dcea-sej-760x400.webp)
Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console [Podcast]
Advanced SEO questions? Google’s Martin Splitt shares answers and insights in this special Q&A episode.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/03/sejshow-featured-image-640bb723b4d13-sej-760x400.webp)
Two Search Experts Discuss Blogging About SEO [Podcast]
Barry Schwartz of Rusty Brick and Search Engine Roundtable joined Loren Baker to talk SEO, business, the search landscape, & hair products. It was legendary!
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/03/featured-5-6401be5c8180f-sej-760x400.webp)
Q&A With Google’s Martin Splitt: Semantic HTML, Search & Google Search Console
Watch Google’s Martin Splitt share opinions & insights on various technical SEO topics: semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/03/featured-6-640704d877e9b-sej-760x400.webp)
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media
Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/02/sejshow-featured-image-63ebcf0f44a5f-sej-760x400.webp)
How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast]
Learn how to scale your PPC and grow your business beyond the usual tactics with John Gentry.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/02/featured-2-63ea495a80cd8-sej-760x400.webp)
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence
Uncover the 7 innovative ways to help your website succeed in search while giving visitors a top-notch user experience.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/02/sejshow-featured-image-63e557c6274d8-sej-760x400.webp)
Link & Blogging Strategies For 2023 [Podcast]
Learn the latest techniques in blogging and link building in our latest SEJ Show episode.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/01/sejshow-featured-image-63d808ba0921f-sej-760x400.webp)
ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already Here [Podcast]
Find out how Neeva is already using AI to power its search results and change the way users get information.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/01/featured-1-63d84f0463271-sej-760x400.webp)
How To Supercharge Your Keyword Research With Powerful Topic Clustering
Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/01/sejshow-featured-image-63d7e8fbeede7-sej-760x400.webp)
Identity & Custom User Experiences – How ID Helps Convert [Podcast]
How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/11/multiple-cities-1600-x-840-636928108ca29-sej-760x400.webp)
How To Target Multiple Cities Without Hurting Your SEO
Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities?
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/01/sejshow-featured-image-ep298-63b3373c5dc2e-sej-760x400.webp)
Creative Intelligence And Its Role In Online Advertising [Podcast]
Can creative intelligence really help you get more from your marketing? Alex Collmer, CEO of VidMob shares his insights.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/12/featured-63a0b676a51bb-sej-760x400.webp)
Expert SEO & Google Algorithm Predictions For 2023
Uncover the biggest SEO insights of this year, plus get expert predictions on what next year may hold.
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/12/sejshow-featured-image-ep297-63a0c53785701-sej-760x400.webp)
Journalism to PR to Marketing to Sports – A Journey [Podcast]
Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you?
4 E-Commerce Digital Marketing Strategies For 2022
Forbes
January 11, 2022
If you manage e-commerce digital marketing campaigns, these strategies can save you time and help grow your traffic, sales and your bottom line. See More
Eight Ways Businesses Are Adopting Innovative Streaming During Social Distancing
Forbes
May 20, 2020
Streaming video technology is more important than ever. See More