Loren Baker

• Paid Media
• SEJ Show

Modern PPC Opportunities & Challenges [Podcast]

With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.

• 4 min read
• 1.3K Reads
• Aug 22, 2022

• SEO

What Is Topical Authority & How Does It Work

Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority.

• 10 min read
• 28K Reads
• Aug 20, 2022

• SEJ Show
• Analytics & Data

Google Analytics 4 – More Than SEO [Podcast]

The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode.

• 4 min read
• 3.6K Reads
• Aug 15, 2022

• CMS Software
• SEJ Show

Decoded Headless CMS & SEO

Is headless CMS faster? Should you be making the switch? What benefits does headless offer? Lidia Infante explains on this episode of the SEJ Show.

• 3 min read
• 1.4K Reads
• Aug 14, 2022

• CMS Software
• Tools

25 WordPress Alternatives Best For SEO

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs.

• 20 min read
• 26K Reads
• Aug 12, 2022

• SEO
• SEO Strategy

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question

It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so.

• 11 min read
• 34K Reads
• Aug 4, 2022

• SEO

How Does SEO Work?

The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here.

• 11 min read
• 72K Reads
• Aug 4, 2022

• SEJ Show
• SEO Strategy

Schema Strategy – How To Get More From The SERPs [Podcast]

Want to own more of the SERPs? Been eyeing certain rich features, but just can’t seem to make them yours? Martha van Berkel can help.

• 3 min read
• 2.5K Reads
• Jul 28, 2022

• Marketing Analytics
• SEJ Show

Google Analytics 4 – Everything You Need To Know [Podcast]

Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover.

• 4 min read
• 7.4K Reads
• Jul 10, 2022

• SEO
• Ecommerce

Drive Online Sales With These 5 Search Optimizations

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI.

• 15 min read
• 8.0K Reads
• Jul 8, 2022

• SEJ Show
• Content Trends

TLD Experimentation & Authority Building with Publishing and SEO [Podcast]

How the heck is Jon Henshaw ranking .reviews and .news sites without hardly trying? He reveals all in this episode of the SEJ Show.

• 4 min read
• 2.9K Reads
• Jul 5, 2022

• Careers
• SEJ Show

The Four Day Work Week – Will It Work For Your Marketing Team? [Podcast]

Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O’Connor explains in this episode of the SEJ Show.

• 3 min read
• 1.3K Reads
• Jun 24, 2022

• SEO
• SEO Strategy

What’s In A SERP? Google Search Results & Features You Need To Know

Explore the various SERP features that could affect the way your business appears to your target audience.

• 13 min read
• 42K Reads
• Jun 15, 2022

• SEJ Show
• SEO Strategy

Growth Marketing vs SEO – Is There A Difference? [Podcast]

Are growth marketing and SEO really different? How do they work together to make a new website thrive? Mark Spera tells us how.

• 3 min read
• 3.3K Reads
• Jun 14, 2022

• On-Page SEO

12 Essential On-Page SEO Factors You Need To Know

How can you provide richer experiences to users, while simultaneously demonstrating your value to search engines? Start with on-page optimization.

• 14 min read
• 276K Reads
• Jun 10, 2022

• Paid Media
• SEJ Show

How To Dominate Google Merchant Center [Podcast]

Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show.

• 4 min read
• 1.3K Reads
• May 30, 2022

• SEJ Show
• PPC

Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.

• 4 min read
• 2.1K Reads
• May 27, 2022

• SEO
• Content Creation

7 Ways To Tweak Your Content For Better SEO

Engaging and easy-to-find content is critical to your success. Are you doing all you can to improve on page SEO?

• 12 min read
• 20K Reads
• May 25, 2022

• SEJ Show
• Content Strategy

How A Solid Content Strategy Can Empower Your Team [Podcast]

Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener

• 4 min read
• 782 Reads
• May 20, 2022

• Careers
• SEJ Show

The Key To SEO Success: Effortless Expectation Setting [Podcast]

“Can’t you just tell Google we want page one?” Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons.

• 4 min read
• 2.0K Reads
• May 12, 2022

• SEO
• SEO Strategy

Where To Invest In SEO For Maximum Impact

Here’s why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization.

• 12 min read
• 20K Reads
• May 10, 2022

• News
• SEO

5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook]

Marketing leaders, how can you capitalize on SEO opportunities to gain traffic and leads that impact the bottom line? Find out in our newest ebook.

• 3 min read
• 1.0K Reads
• May 10, 2022

• Tools
• Affiliate Marketing

Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2023

Looking to drive more affiliate marketing sales? Having the right software in place will streamline the entire process, and these are some top options. 

• 11 min read
• 112K Reads
• May 6, 2022

• SEJ Show
• SEO

Mastering SEO Within Google’s SERPs [Podcast]

Learn how to optimize your title tags and other page elements to better target the right SERP features.

• 4 min read
• 1.8K Reads
• May 2, 2022

• SEJ Show
• Social Media

How To Optimize LinkedIn For Better Connections & More Leads [Podcast]

How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show.

• 3 min read
• 2.3K Reads
• Apr 25, 2022

• SEJ Show
• PPC

The Importance Of First Party Data Activation [Podcast]

How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?

• 3 min read
• 784 Reads
• Apr 21, 2022

• SEO

Building An SEO Business Case Your Boss Can’t Say No To

Every business needs SEO as part of its marketing plan. Here’s a guide to developing a case your boss can be happy signing off on.

• 10 min read
• 10K Reads
• Apr 19, 2022

• SEO
• SEO Strategy

9 Essential Steps In Building A Winning SEO Strategy

Laying a solid foundation will help your SEO strategy pay off for years to come. Don’t miss these fundamental first steps.

• 15 min read
• 37K Reads
• Apr 18, 2022

• SEJ Show
• Digital Experience

Marketing In The Metaverse [Podcast]

In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar?

• 4 min read
• 1.2K Reads
• Apr 13, 2022

• News
• SEO

Mobile SEO: A Complete Guide [Ebook]

With our newest ebook, “Mobile SEO: A Complete Guide,” get ready to unlock new levels of mobile SEO success!

• 2 min read
• 7.4K Reads
• Apr 12, 2022