It’s time for content marketers to reinvent the way they look at creating content for a “boring” niche.
Jason Hennessey is a serial entrepreneur and internationally known search engine optimization (SEO) expert, author and speaker who specializes in legal marketing. Since 2001, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse-engineering the major search algorithms.
From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. Begin with the basics here.
Learn how to use localized content to boost your business’s visibility in local search and the number of customers visiting your store, online and off.
Write, publish, and share great SEO articles to reach more users and drive traffic to your website. Here are 9 steps to make it happen.
Local SEO is one of the best marketing tools to get your business noticed in local search. Increase rankings, traffic, and leads with this guide.
The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.
Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.
If you’re looking for a sign that your digital marketing could use a makeover, check out this list.
Follow these 12 examples to write headlines that grab attention without jeopardizing your brand’s reputation.
Create infographics that stand out from the rest and drive traffic to your website by following these 10 tips.
Here are 12 examples of link building tactics you can use if you want to generate earned links naturally.
Here are five ways to use trending topics to attract links and targeted traffic to your website.
Here are six ways you can use email marketing to rapidly boost your SEO results.
Here’s what you need to know about Google’s Search Journeys and what it means for SEO.
Here is a seven-step method for getting more traffic for your local clients or your own marketing agency.
Here are four important digital marketing strategies that can help your legal website climb the SERPs and get new clients.