How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.
About
Jessica Foster is the Founder and lead SEO Strategist at The Web Edit – a digital marketing agency specializing in branding, web design, and SEO content. Based in New York, she brings over 10+ years of experience developing marketing strategies for mid- to enterprise-level brands.
Articles
Master Your Message If You Want To Create Better Brand Content
Messaging makes or breaks content marketing. Build a voice that resonates, write with purpose, and turn casual readers into loyal customers.
11 Tips For How To Find Great Writers
Need excellent content? Check out these top tips on how and where to find great writers for your website.
How To Create And Optimize Your YouTube Channel
Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel.
20 Best Content Marketing Tools
What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms...
Increase Website Traffic: 8 Secrets From Popular Blogs
Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands.
A Day In The Life Of A Content Marketing Manager
Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist.
Conversion Rate Optimization (CRO): How To Get Started
In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.
7 Tips To Make Your Writing Portfolio Discoverable In Google Search
Get more clients for your writing services by investing in SEO. Here’s how to drive organic traffic to your portfolio, as well as active clients.
8 Best Enterprise-Level SEO Tools For Content Optimization
Managing content across several properties can be overwhelming. Here are 8 SEO tools to help you manage huge content projects with less effort.
12 Ways To Use Content Marketing To Build Brand Awareness
Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here’s how.
How The LinkedIn Algorithm Works & Optimizing For It
Build more Connections, land more clients, and grow your network with LinkedIn SEO. Here’s how the LinkedIn algorithm works.
SEO Content Writing vs. SEO Copywriting: What’s the Difference?
Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign’s success.
How to Write a Winning About Us Page: 8 Dos and Don’ts
Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page.
12 Pinterest SEO Tips For High-Traffic Success
Want more traffic from Pinterest? Follow these Pinterest SEO tips to optimize your profile, increase clicks, and drive traffic to your website.
Top 20 Content Marketing Tools to Try Out
Up your content game with some of the best and proven content marketing tools for research, collaboration, SEO, and analytics.
How Travel Opened Up a New World of Business Opportunities
World travel has empowered me to grow spiritually, personally, and professionally. Here’s how business owners can use travel to inspire business growth.
15 Facebook Live Best Practices to Boost Views & Engagement
Shy on camera? No problem! Follow these 15 Facebook Live best practices to get maximum views, engagement, and leads from your live videos.
What Does It Mean to Create Engaging Content?
What is “engaging” content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more.
10 Questions to Ask When Onboarding a New SEO Content Client
Do you have the info you need to create great SEO content? Work through this SEO client onboarding process to inform your content strategy.
I am a Woman in SEO: How I Create My Own Seat at the Table
Being a woman in the SEO industry is not always easy, but I’ve found a way to make myself heard.
SEO & COVID-19: How to Rank for Questions People Will Ask
Learn how to target Coronavirus-related questions your audience is searching for to drive organic traffic to your site.
How to Make Compelling Q&A Videos to Build Trust in Your Brand
Want to build trust with your audience? Here are expert tips for creating compelling Q&A videos on YouTube.
10 Tips for Mastering Your SEO Content Strategy
Use these tips and tricks to create high-value, high-converting content that gets your website noticed online.
Digital Nomad Life: From In-House SEO to Remote Business Owner
Is the digital nomad life right for you? Here’s how I went from in-house SEO to remote business owner.
25+ Unique Blog Post Ideas to Engage Your Readers
Here are 25 ways to come up with creative, search engine optimized blog post ideas your audience will love.
Left Brain vs. Right Brain: How I Exercise Creativity in a Numbers-Focused Industry
Is there room for creativity in the numbers-focused space of SEO? YES! Here’s how I’ve pushed myself to balance both.
Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot
Increase conversions on your content marketing campaigns by communicating the benefits of what you have to offer.
How to Create a Holiday Content Strategy
Want to get a head start and create a content “advent” calendar of your own? Here’s how.
The Ultimate Guide to Creating a True ‘Ultimate Guide’
Here’s how to create a true ultimate guide that attracts more organic traffic and gets readers raving about you.