Carolyn Shelby

ESPN at Lead SEO

Carolyn Shelby

ESPN at Lead SEO

About
I am awesome at

About

Carolyn Shelby is the Lead SEO at ESPN. She has been developing and marketing Internet technologies since 1994, when she was the co-founder and managing partner of an Internet Service Provider near Purdue University. Carolyn specializes in technical and enterprise SEO, and helps corporations adjust their structure and focus to make the most of new media by integrating "search awareness" into their corporate culture.

I am awesome at

SEO, Technical SEO, Entrepreneurism

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How Can I Feature a Temporary Promotion Without Losing My Primary Keyword?

Is it possible to change the featured offer on a page without losing the ranking for a prized keyword? Yes (probably). Learn more here.

Carolyn Shelby
9/22/2020
842 Reads
6 min read

SEO

Google & Newspapers: Google to Stay on ‘Their’ Side of the Content Line

According to an interview with the Financial Times, Google (NYSE:GOOG) has been considering buying a newspaper or using the charitable arm of the search giant...

Carolyn Shelby
5/21/2009
200 Reads
4 min read

An Introduction to SEO Basics

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