How To Find Low Competition Keywords (Using Free Tools)
Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach.
About
Lee Wilson is Service Operations Director at Vertical Leap, and has led digital marketing departments since the early 2000’s. He’s enjoyed delivering search marketing success to businesses from start-ups and SMEs, through to multinationals and global brands and still enjoys the challenges that this brings.
Articles
What Is A Pillar Page? How They Can Help Your SEO
Discover why pillar pages and how it can help your SEO efforts, and share some examples of pillar pages in action.
25 Best Examples Of Effective FAQ Pages
Learn from these 25 great examples of FAQ resources and discover what makes them effective.
SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores
Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs.
4 Tips For Getting Your Story On The Local News
Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips.
6 Ways To Target Seniors More Effectively In Digital Marketing
Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns.
Local SEO Deliverables: What To Expect Of Your Agency
What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship.
SEO For Small Business: 5 Ways To Punch Above Your Weight
Bigger isn’t always better – check out these creative ways SMBs can outrank even the largest competitors in search.
How to Find & Optimize Your MVPs (Most Valuable Pages)
Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here.
A Complete Guide to App Store Optimization (ASO)
Learn the practical steps of App Store Optimization (ASO) from start to finish so you can improve app visibility & downloads.
3 Important Ways Search Data Can Fuel Your Business
There is great value in search data and expanding its use, depth, and application for meaningful business impact. Here are 3 ways to do so.
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
How to Get Your Website Listed in Google News
Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here.
3 Reasons Why You Need to Integrate CRO with SEO
It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO. Here are three reasons why.
How to Find & Improve Underperforming Content: A Practical Guide
Got website content that’s no longer performing well? It may be time to refresh them. Learn how to boost the value of existing content.
3 New ‘Must-Know’ Trends for Marketing
Let’s explore three of the search trends emerging out of the Coronavirus climate, along with practical ways to leverage them for your business.
Crisis Marketing Made Simple
Here are practical and simple actions that companies can take to maximize crisis marketing in difficult times.
5 Brand Protection Tactics That Work
Finding it difficult to create a genuine digital brand identity? Implement these five tactics to strengthen your brand online.
5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing
Discover five of the most useful approaches to enrich and diversify your digital marketing strategy.
Waze Local Paid Marketing Primer: Here’s What You Need to Know
Here’s why businesses should explore and maximize the paid advertising opportunity Waze Local has to offer.
25 of the Best Examples of Home Pages
Let’s explore 25 of the best examples of home pages and what makes them work so well.
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands
Here are five ways to use SEO to work smarter and better with bigger brands.
4 Tips for Optimizing Terrible Websites
Here are some of the best ways to bring terrible websites back to life through SEO.
5 Ways to Fix Your Stagnated Content
Wondering what to do with your old, underperforming content? Here’s how to improve the performance of your stagnant content.
6 Effective Onboarding Tips for New SEO Customers
Here are six client onboarding tips that will improve your new business retention and customer lifetime values.
3 Tips for Taking Action from Your Website Data
Here are three data-driven actions that will help support your company toward search marketing success.
Top 10 Ranking About Us Pages
These About Us pages have earned top rankings on Google. Here’s what you can learn from them.
10 Landing Page Tweaks That Will Increase Conversions
These 10 landing page tips and updates can bring you increased conversions over time.
3 Easy Steps to Make Your Content Work Harder
Here are three tactics that can help get the most value possible from your existing content.
How to Do Guest Posting Today: Your 3-Step Guide
Find your competitive advantage with this three-step guide to effective guest posting.