Lee Wilson is Service Operations Director at Vertical Leap, and has led digital marketing departments since the early 2000’s. He’s enjoyed delivering search marketing success to businesses from start-ups and SMEs, through to multinationals and global brands and still enjoys the challenges that this brings.
Discover the steps to maximize visibility in app stores with app store optimization! Learn how to succeed in Google Play & Apple App Store.
Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach.
Discover why pillar pages and how it can help your SEO efforts, and share some examples of pillar pages in action.
Learn from these 25 great examples of FAQ resources and discover what makes them effective.
Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs.
Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips.
Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns.
What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship.
Bigger isn’t always better – check out these creative ways SMBs can outrank even the largest competitors in search.
Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here.
Learn the practical steps of App Store Optimization (ASO) from start to finish so you can improve app visibility & downloads.
There is great value in search data and expanding its use, depth, and application for meaningful business impact. Here are 3 ways to do so.
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here.
It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO. Here are three reasons why.
Got website content that’s no longer performing well? It may be time to refresh them. Learn how to boost the value of existing content.
Let’s explore three of the search trends emerging out of the Coronavirus climate, along with practical ways to leverage them for your business.
Here are practical and simple actions that companies can take to maximize crisis marketing in difficult times.
Finding it difficult to create a genuine digital brand identity? Implement these five tactics to strengthen your brand online.
Discover five of the most useful approaches to enrich and diversify your digital marketing strategy.
Here’s why businesses should explore and maximize the paid advertising opportunity Waze Local has to offer.
Let’s explore 25 of the best examples of home pages and what makes them work so well.
Here are five ways to use SEO to work smarter and better with bigger brands.
Here are some of the best ways to bring terrible websites back to life through SEO.
Wondering what to do with your old, underperforming content? Here’s how to improve the performance of your stagnant content.
Here are six client onboarding tips that will improve your new business retention and customer lifetime values.
Here are three data-driven actions that will help support your company toward search marketing success.
These About Us pages have earned top rankings on Google. Here’s what you can learn from them.
These 10 landing page tips and updates can bring you increased conversions over time.
Here are three tactics that can help get the most value possible from your existing content.