Lee Wilson

Head of Services at Vertical Leap

VIP Contributor

Lee Wilson

Head of Services at Vertical Leap

About
I am awesome at

About

Lee Wilson is Head of (all) Services at Vertical Leap, and has led digital marketing departments since the early 2000’s. He’s enjoyed delivering search marketing success to businesses from start-ups and SMEs, through to multinationals and global brands and still enjoys the challenges that this brings.

I am awesome at

SEO, International SEO, Mobile SEO, Local Search, Content Marketing

SEO

Google Freshness Algorithm: Everything You Need to Know

The Google Freshness algorithm update was a significant ranking change with many important implications to search engine success.

Lee Wilson
11/22/2017
21K Reads
8 min read

Digital Experience·Social Media

5 Reasons Why Chatbots Need to Be Part of Your Social Strategy

Here are the biggest reasons why you need to make social media chatbots part of your social media strategy.

Lee Wilson
8/31/2017
3.2K Reads
7 min read

SEO

5 Tips for Voice Search and E-Commerce Success

In this article we explore what voice search is, why it matters, and how e-commerce websites can leverage it for a competitive business advantage.

Lee Wilson
8/4/2016
1.6K Reads
7 min read

Careers & Education

How to Make Your Working Vacation a Success

A working vacation seems like a pipe dream. Hence, Lee Wilson explores five essential tips for a successful working holiday.

Lee Wilson
6/30/2016
725 Reads
5 min read

Content Marketing

How to Optimize Your Content for Google RankBrain

This post explores how to optimize your content for RankBrain and helps you to make the most out of this exciting search and business opportunity.

Lee Wilson
5/20/2016
3.5K Reads
6 min read

Careers & Education

10 Tactics to Beat the Slow Period

Is upcoming summer heat making things slow for your company? In this post, learn ten ways to find new clients and beat the “summertime slump.”

Lee Wilson
4/20/2016
3.4K Reads
11 min read

SEO

How to Get Your Website Listed in Google News

In this article we’ll explore what prevents businesses from appearing in Google News; and discuss practical tips to get your content included in the future.

Lee Wilson
3/30/2016
58K Reads
8 min read

Mobile Search·Social Media

5 Digital Trends to Watch Out For in 2016

Every year brings new new opportunity for digital success. Here’s a full list of digital movers and shakers to watch out for in 2016.

Lee Wilson
3/6/2016
3.5K Reads
7 min read

Tools

How to Utilize Real-Time Data in Your Marketing Efforts

Today’s marketing challenge is how to use real-time data to improve their marketing efforts. Here’s how you can use real-time data effectively.

Lee Wilson
1/13/2016
1.7K Reads
9 min read

Content Marketing

5 Digital Alternatives to Paper Christmas Cards

Here are five of the best digital alternatives to traditional Christmas cards, and how paperless can make this festive time of the year even more...

Lee Wilson
12/17/2015
3.5K Reads
4 min read

Content Marketing

10 Strategies From For-Profit Companies That Pay Off For Non-Profit Marketing

Many of the profit making strategies can be applied to non-profit marketing. Here are ten ‘transferable’ strategies that pay off in both scenarios.

Lee Wilson
11/24/2015
7.2K Reads
7 min read

Content Marketing

Your Guide to Creating Effective White Papers

In this guide, learn the best practice for creating effective white papers and also delve into the role they play within successful content marketing.

Lee Wilson
10/27/2015
1.8K Reads
6 min read

Careers & Education

What is the Future for Traditional Advertising Agencies?

The future for traditional advertising is where AI, machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place.