Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max – and what you may be overlooking.
As Google’s Ads Product Liaison, Ginny Marvin helps connect marketers and Google’s ads teams. She engages with the advertiser and agency community to answer questions about how ads products and policies work and brings marketers’ insights and perspectives back into Google. Prior to joining Google, Ginny was Editor-in-Chief of Search Engine Land and covered paid media news and trends. She has held in-house and agency management positions and worked with companies in many sectors, advising on commerce and lead generation strategies. You can find her on Twitter at @AdsLiaison.
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