Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve.
As Google’s Ads Product Liaison, Ginny Marvin helps connect marketers and Google’s ads teams. She engages with the advertiser and agency community to answer questions about how ads products and policies work and brings marketers’ insights and perspectives back into Google. Prior to joining Google, Ginny was Editor-in-Chief of Search Engine Land and covered paid media news and trends. She has held in-house and agency management positions and worked with companies in many sectors, advising on commerce and lead generation strategies. You can find her on Twitter at @AdsLiaison.
Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide.