Winston Burton is an SEO and digital marketing expert with over 16 years of experience optimizing some of the world’s largest brands. Winston is currently the SVP,SEO at Acronym an intent-based digital marketing agency. Previously Winston was the VP,SEO at Havas Media and built the SEO practice. His experience includes enterprise brands including Marc Jacobs, Fidelity, SAP, Scotts, Dish to name a few.
While there are no guarantees your pages will be crawled, telling Google via sitemaps still makes a difference. Here are 10 sitemap generators to help.
Working as a technical SEO for an enterprise? Discover cost-effective yet robust SEO tools so you can automate or simplify your tasks.
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO.
Which is better for SEO: a subdomain, subdirectory or ccTLD? Check out these pros and cons so you can decide what’s best for your site.
Which SEO priorities pack the biggest bang for retailers’ buck? Check out these top optimizations and tactics every retail SEO strategy requires.
Looking to level up in your SEO career? Winston Burton, SVP of SEO at Acronym, shares his experience and lessons learned in agency leadership.
How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision.
Losing cookies may impact SEO. Here’s how content as the new cookie might help brands better understand user needs in a cookieless world.
Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one?
A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.
Schema markup helps Google better understand your content, and these 7 structured data tools make it easier to create, test, and execute.
Looking to refresh your enterprise SEO strategy? These six enterprise SEO tactics may be worth testing out on your own sites or with your clients.
Artificial intelligence is changing SEO. Here’s what you’ll need to do to optimize for machine learning and terminate the competition.
Looking to boost your ecommerce website’s organic traffic and drive more revenue? Here are five things to audit, review, and implement right now.
Thinking about using guest posting services? Do your homework and always ask these nine questions when evaluating vendors.
Here’s how you can optimize rich snippets for better user experience – even when it’s a zero-click result.
Here are six key things to consider in your holiday marketing strategy.