SEO For Ecommerce Product Pages: 20 Do’s & Don’ts
Give your online customers a compelling reason to buy your product. Here are 20 do’s and don’ts for a successful ecommerce SEO strategy.
Winston Burton
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Winston Burton is an SEO and digital marketing expert with over 16 years of experience optimizing some of the world’s largest brands. Winston is currently the SVP,SEO at Acronym an intent-based digital marketing agency. Previously Winston was the VP,SEO at Havas Media and built the SEO practice. His experience includes enterprise brands including Marc Jacobs, Fidelity, SAP, Scotts, Dish to name a few.
Articles
10 Best Sitemap Generators For Faster, More Productive Crawls
While there are no guarantees your pages will be crawled, telling Google via sitemaps still makes a difference. Here are 10 sitemap generators to help.
6 Best Enterprise Tools & Platforms For Technical SEO
Working as a technical SEO for an enterprise? Discover cost-effective yet robust SEO tools so you can automate or simplify your tasks.
Top 17 Enterprise SEO Metrics To Inform Your Reporting
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO.
Subdomain, Subdirectory & ccTLD: Which One Should You Use?
Which is better for SEO: a subdomain, subdirectory or ccTLD? Check out these pros and cons so you can decide what’s best for your site.
10 Essential Priorities For Your Retail SEO Strategy
Which SEO priorities pack the biggest bang for retailers’ buck? Check out these top optimizations and tactics every retail SEO strategy requires.
A Day In The Life Of An SEO Agency Senior Executive
Looking to level up in your SEO career? Winston Burton, SVP of SEO at Acronym, shares his experience and lessons learned in agency leadership.
Hospitality SEO Best Practices For 2022 & Beyond
See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand.
How Much Will Keywords Matter For SEO in 2022?
As Google’s search algorithms increasingly look at entities and intent, do keywords still matter in SEO? Absolutely – here’s why.
WWW vs. non-WWW: Which is Better for SEO?
Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out.
Do Exact Match Domains Still Work Anymore?
Exact match domains were valuable for SEO – but is this still true today? Learn about EMDs and what gives them a competitive advantage.
Just How Important Is Structured Data in SEO?
Learn about advances in structured data, why it’s so important to your site, the benefits of structured data, and more.
10 Tips for Successfully Outsourcing Enterprise SEO
How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision.
27 Must Ask Questions for New SEO Clients
Ask these 27 questions to help ensure you have a smooth onboarding process and are set up to improve ROI and meet their business objectives.
SEO’s Place in a Cookieless Web: Is Content the New Cookie?
Losing cookies may impact SEO. Here’s how content as the new cookie might help brands better understand user needs in a cookieless world.
Google vs Microsoft Bing: A Detailed Comparison of Two Search Engines
Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one?
12 Proven Local SEO Tips to Dominate the SERPs and Map Pack
A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.
7 Best Tools for Structured Data (Schema) Testing & Execution
Schema markup helps Google better understand your content, and these 7 structured data tools make it easier to create, test, and execute.
6 Enterprise SEO Strategies & Tactics That Really Work
Looking to refresh your enterprise SEO strategy? These six enterprise SEO tactics may be worth testing out on your own sites or with your clients.
How Machine Learning Is Changing SEO & How to Adapt
Artificial intelligence is changing SEO. Here’s what you’ll need to do to optimize for machine learning and terminate the competition.
5 Ecommerce SEO Tips to Improve Organic Performance
Looking to boost your ecommerce website’s organic traffic and drive more revenue? Here are five things to audit, review, and implement right now.
6 SEO Tasks to Automate with Python
Here are six examples of SEO tasks that you can automate using Python scripts.
6 Features Every SEO Platform Should Incorporate
Wouldn’t it be nice if SEO platforms started providing these six features this year?
9 Ways to Evaluate Guest Posting & Blog Outreach Services
Thinking about using guest posting services? Do your homework and always ask these nine questions when evaluating vendors.
SEO & Clickless Google SERPs: How to Deal with Them
Here’s how you can optimize rich snippets for better user experience – even when it’s a zero-click result.
How Long Does It Take to Get First Page Rankings?
Learn how long it can take to start ranking on the first page of Google for your targeted keywords.
Holiday SEO & Marketing Strategy: Win More Traffic, Rankings & Sales
Here are six key things to consider in your holiday marketing strategy.
The Top 5 Ways to Prove the Real Value of SEO
Here are five of the best ways to prove the real value of SEO to your boss or client.
Google Plus: Past, Present & Future
Here’s a look at how Google Plus influenced the SEO community and what to expect in the future.
‘(Not Provided)’: SEO 5 Years Later
It’s been five years since Google took away keyword data. Here are the top six ways to get around it.