Winston Burton

SVP, SEO at Acronym

VIP Contributor

Winston Burton

SVP, SEO at Acronym

About
I am awesome at
Favorite Tools

About

Winston Burton is an SEO and digital marketing expert with over 16 years of experience optimizing some of the world's largest brands. Winston is currently the SVP,SEO at Acronym an intent-based digital marketing agency. Previously Winston was the VP,SEO at Havas Media and built the SEO practice. His experience includes enterprise brands including Marc Jacobs, Fidelity, SAP, Scotts, Dish to name a few.

I am awesome at

SEO, International SEO, Mobile SEO, Technical SEO, Local Search, Social Media, Content Marketing, Entrepreneurism

Favorite Tools

SEMRush, Raven Tools, Keywordtool.io, OnPage, Botify, Google Analytics, Google Keywords Planner, Contently, Mailchimp, Asana

SEO

How Much Will Keywords Matter For SEO in 2022?

As Google’s search algorithms increasingly look at entities and intent, do keywords still matter in SEO? Absolutely – here’s why.

Winston Burton
11/8/2021
11K Reads
9 min read

SEO

WWW vs. non-WWW: Which is Better for SEO?

Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out.

Winston Burton
10/4/2021
28K Reads
6 min read

SEO

Do Exact Match Domains Still Work Anymore?

Exact match domains were valuable for SEO – but is this still true today? Learn about EMDs and what gives them a competitive advantage.

Winston Burton
9/3/2021
18K Reads
6 min read

SEO

Just How Important Is Structured Data in SEO?

Learn about advances in structured data, why it’s so important to your site, the benefits of structured data, and more.

Winston Burton
8/6/2021
23K Reads
7 min read

SEO·Enterprise SEO

10 Tips for Successfully Outsourcing Enterprise SEO

How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision.

Winston Burton
7/2/2021
4.0K Reads
6 min read

SEO

27 Must Ask Questions for New SEO Clients

Ask these 27 questions to help ensure you have a smooth onboarding process and are set up to improve ROI and meet their business objectives.

Winston Burton
6/4/2021
12K Reads
7 min read

Marketing Analytics·SEO

SEO’s Place in a Cookieless Web: Is Content the New Cookie?

Losing cookies may impact SEO. Here’s how content as the new cookie might help brands better understand user needs in a cookieless world.

Winston Burton
5/7/2021
10.0K Reads
7 min read

Digital Experience·SEO

Google vs Microsoft Bing: A Detailed Comparison of Two Search Engines

Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one?

Winston Burton
4/2/2021
27K Reads
9 min read

Local Search·SEO

12 Proven Local SEO Tips to Dominate the SERPs and Map Pack

A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.

Winston Burton
3/5/2021
14K Reads
9 min read

SEO

7 Best Tools for Structured Data (Schema) Testing & Execution

Schema markup helps Google better understand your content, and these 7 structured data tools make it easier to create, test, and execute.

Winston Burton
2/5/2021
8.8K Reads
5 min read

Digital Experience·SEO

Ecommerce Product Page SEO: 20 Dos & Don’ts

Ecommerce websites need to get product page SEO right. Here’s a guide for what you should (and shouldn’t) do when creating and optimizing product pages.