Stop Focusing On Google, It’s Time to Focus On Being Visible
Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts?
Winston Burton
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About
Winston is a strategic problem solver who drives growth and revenue through innovative SEO and digital marketing strategies. With over 20 years of experience, he excels at upselling existing clients and acquiring new ones by consistently pushing beyond the status quo.
Previously as the SVP of SEO at Acronym, a global performance marketing leader, Winston lead a team of experts delivering cutting-edge, data-driven strategies for some of the world’s largest brands. His approach combines AI-powered insights with human expertise to achieve exceptional results.
Winston’s track record speaks for itself. He has built successful multi-million dollar SEO practices from the ground up, including at Havas, and demonstrated the powerful synergies between paid and organic search. His comprehensive skill set spans programming languages, web analytics, content management systems, SEO platforms, local search, and paid search tools.
A respected thought leader, Winston shares insights on topics like machine learning, AI, technical SEO, and local content marketing. He remains at the forefront of industry trends, constantly exploring new developments in SEO, ASO, content strategy, and artificial intelligence.
Winston’s passion for innovation and results-driven approach make him an invaluable asset to brands and agencies looking to accelerate their digital growth. By leveraging his extensive experience and forward-thinking strategies, he consistently unlocks new revenue opportunities and drives measurable business impact for his clients.
Articles
The Shift To Zero-Click Searches: Is Traffic Still King?
What are zero click searches and why do they matter? Discover their significance and effects on digital marketing strategies.
Holiday SEO Pitfalls To Avoid: Common Mistakes And How To Fix Them
With the holiday season approaching fast, don’t fall into common SEO traps. Learn how to avoid them and optimize your website for maximum sales.
How To Optimize Your Ecommerce Site For Holiday Shoppers
Don’t miss out on holiday sales. Optimize your ecommerce site for peak shopping periods and attract shoppers during the festive season.
Google vs Microsoft Bing: A Detailed Comparison Of Two Search Engines
Get insights into the competition between Google and Microsoft Bing in the AI era. Understand the market share dynamics and the impact of artificial intelligence.
Using AI Ethically In SEO
Uncover the ethical implications of using AI in SEO. Find out how to navigate the challenges of AI technologies to create accurate and unbiased content.
Will AI Replace SEO Specialists?
Is AI coming for all our jobs? Learn how AI is reshaping the SEO industry and what it means for SEO specialists.
Do Keywords Still Matter?
Explore keywords’ pivotal role in Google’s indexing system, user experience, and content creation for effective online visibility and strategic connections.
Are LLMs And Search Engines The Same?
Discover the transformative power of AI Large Language Models in this insightful article. Learn how they’re reshaping workflows and compare them to search engines.
SERP Volatility: What You Need To Know
Learn how to read SERP Volatility charts. Gain insights, adapt, and control your online presence in an ever-changing search landscape.
4 Alternatives To Google Tag Manager
If you’re looking for cost-effective, time-saving, and easy to manage alternative, check out these top 4 tag management solutions on the market.
How To Manage Crawl Budget For Large Sites
Prioritize the crawling and indexing of important and updated pages to optimize Googlebot’s crawl budget. Here are 12 tips you need to know.
Hospitality SEO Best Practices For 2023 & Beyond
From voice search to updating local listings, here’s how to update your hotel brand’s SEO strategies for more customers post-pandemic.
12 Proven Local SEO Tips To Dominate The SERPs And Map Pack
Learn why local search is important and how to optimize your business for the local search results to maximize performance.
Rank Tracking: How To Do It The Right Way
Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure.
Anchor Text: What Is It & How To Optimize It?
Use anchor text to help your content rank in the search engines result pages. Learn why it’s important plus the best practices from Google.
SEO For Ecommerce Product Pages: 20 Do’s & Don’ts
Give your online customers a compelling reason to buy your product. Here are 20 do’s and don’ts for a successful ecommerce SEO strategy.
10 Best Sitemap Generators For Faster, More Productive Crawls
While there are no guarantees your pages will be crawled, telling Google via sitemaps still makes a difference. Here are 10 sitemap generators to help.
6 Best Enterprise Tools & Platforms For Technical SEO
Working as a technical SEO for an enterprise? Discover cost-effective yet robust SEO tools so you can automate or simplify your tasks.
Top 17 Enterprise SEO Metrics To Inform Your Reporting
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO.
Subdomain, Subdirectory & ccTLD: Which One Should You Use?
Which is better for SEO: a subdomain, subdirectory or ccTLD? Check out these pros and cons so you can decide what’s best for your site.
10 Essential Priorities For Your Retail SEO Strategy
Which SEO priorities pack the biggest bang for retailers’ buck? Check out these top optimizations and tactics every retail SEO strategy requires.
A Day In The Life Of An SEO Agency Senior Executive
Looking to level up in your SEO career? Winston Burton, SVP of SEO at Acronym, shares his experience and lessons learned in agency leadership.
WWW vs. non-WWW: Which is Better for SEO?
Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out.
Do Exact Match Domains Still Work Anymore?
Exact match domains were valuable for SEO – but is this still true today? Learn about EMDs and what gives them a competitive advantage.
Just How Important Is Structured Data in SEO?
Learn about advances in structured data, why it’s so important to your site, the benefits of structured data, and more.
10 Tips for Successfully Outsourcing Enterprise SEO
How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision.
27 Must Ask Questions for New SEO Clients
Ask these 27 questions to help ensure you have a smooth onboarding process and are set up to improve ROI and meet their business objectives.
SEO’s Place in a Cookieless Web: Is Content the New Cookie?
Losing cookies may impact SEO. Here’s how content as the new cookie might help brands better understand user needs in a cookieless world.
7 Best Tools for Structured Data (Schema) Testing & Execution
Schema markup helps Google better understand your content, and these 7 structured data tools make it easier to create, test, and execute.