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2023 Survey Review: State Of Marketing Data Standards In The AI Era

Watch on-demand and learn how to level up your data strategy and avoid potential pitfalls using marketing data trends from top advertisers.

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.

Want to learn how you can mitigate privacy risks and boost ROI through data standards?

Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.

In this webinar, you will:

  • Gain a better understanding of how your marketing data management compares to enterprise advertisers.
  • Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
  • Walk away with tactics and best practices that you can use to improve your marketing data now.

Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.

Learn the key ways to level up your data strategy to pinpoint campaign success.

View the slides below or check out the full webinar for all the details.

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How Expert Brands Are Winning At Lead Gen Right Now

Join us live as we explore these changes, and what you can do to build a quality pipeline that resonates with the leads you want. We’ll look at in-depth case studies that showcase how we achieve lead gen goals for ourselves, and our sponsors, here at Search Engine Journal.

SEJ STAFF Heather Campbell Director of Marketing at Search Engine Journal

Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked ...

2023 Survey Review: State Of Marketing Data Standards In The AI Era

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2023 Survey Review: State Of Marketing Data Standards In The AI Era