How To Add Google’s Preferred Sources Button To Your Website
Add Google’s Preferred Sources button with the standard embed, a configurable WordPress widget, or a deeplink.
Vahan Petrosyan
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As Director of Technology at Search Engine Journal, I lead the organization’s technology strategy and technical operations. I oversee technical SEO, cybersecurity, analytics, infrastructure, website performance, and the development of AI-powered workflow automations that streamline internal processes. I design and implement scalable systems that improve efficiency, strengthen resilience, and support business growth.
I also occasionally contribute to WordPress vulnerability research through Wordfence.
Articles
AI Is Changing Website Security. Here’s What SEO Teams Should Know
More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks.
Complete Crawler List For AI User-Agents [Dec 2025]
Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices.
How To Use LLMs For 301 Redirects At Scale
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget.
Introduction To Vector Databases And How To Use AI For SEO
Boost your AI SEO strategy with vector databases. Find out how to leverage vector embeddings to improve your content relevance and search engine rankings.
A Guide To Robots.txt: Best Practices For SEO
Get a comprehensive guide on using meta robots tags and robots.txt to control how search engine crawlers interact with your website.
What Is Largest Contentful Paint: An Easy Explanation
Learn about Largest Contentful Paint – what it is, how it’s measured, and how to optimize for it to improve your Core Web Vitals score.
What is Cumulative Layout Shift (CLS) and How to Optimize It?
Find out how Cumulative Layout Shift (CLS) can affect your website and why it’s important to optimize for this Google ranking factor.
Find Keyword Cannibalization Using OpenAI’s Text Embeddings With Examples
Find out how to easily detect keyword cannibalization with OpenAI’s text embeddings. Level up your SEO skills with the help of generative AI.
What Is Bounce Rate and How to Analyze It?
Gain a clear understanding of what bounce rate really means and how to interpret it using Google Analytics 4.
Introduction To LLMs For SEO With Examples
Level up your SEO skills with LLMs. Discover how coding and understanding language models can improve your technical SEO efforts.
How SEO Experts Can Utilize ChatGPT For BigQuery With Examples
Enhance your SEO reporting with AI chatbots and BigQuery in the step-by-step guide. Learn examples of using ChatGPT to run advanced queries for data-driven decision-making.
Your Guide To Hosting Types For Your WordPress Website
Learn about different hosting types to find the best option for your company’s WordPress site. Here are our top recommendations for each type.
7 Common Google Analytics 4 Configuration Mistakes To Avoid
Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time.
How To Set Up Scroll Depth Tracking In GA4
By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly.
A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples
Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them.
How To Blend Data In Looker Studio With Practical Examples
SEO pros and digital marketers, this guide is useful when you need to compare data from different sources.
How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples
While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4.
How to Exclude Internal and Developer Traffic in Google Analytics 4?
Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide.
Google Analytics 4 Event Tracking: How To Get Set Up
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.
How to Use WordPress Hooks To Improve Technical SEO
Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks.
25 ChatGPT Examples For Digital Marketers & SEOs
ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers.
URL Redirects For SEO: A Technical Guide
A comprehensive overview of redirects and the proper application for HTTP redirects and 3XX Series Of Status Codes.
What Is Header Bidding And How To Implement It
Set up header bidding and boost your revenue by +30% or more by creating selling pressure on Google Adx.
The Future Of WordPress: Interview With Josepha Haden Chomphosy
We interviewed Josepha Haden Chomphosy, Executive Director of WordPress at WordCamp Porto. Find out what she has to say about current and future WordPress developments.
Headless WordPress And More With Ivan Popov
Headless WordPress brings the opportunity to feed many channels from your WordPress install. Learn more in this interview with Ivan Popov.
WordPress Security: 16 Steps to Secure & Protect Your Site
Learn how to protect your WordPress website from hackers with these 16 security tips and see what to do if your site is hacked.
A Guide to Popular PHP Frameworks for Beginners
This guide to the 8 most popular PHP frameworks will help you decide which one is worth learning and using for web development projects.
An Ad-Free Search Engine Journal (Or: a Better Web for Everyone)
Search Engine Journal has partnered with Scroll. For $5/month, you’ll get ad-free access to SEJ and more publications.
Moving a WordPress Website from HTTP to HTTPS: A Complete Guide
Learn how to move an HTTP WordPress website to HTTPS in this step-by-step guide.