7 Powerful Benefits of Using PPC Advertising

Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.
Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.
Signing on to work with a search marketing agency can be a big commitment. Learn the nine factors to consider in hiring an agency.
The reasons why SEO doesn’t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.
Are your PPC campaigns set up for success? Learn the top factors that can hold back paid search performance and how to address them.
Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Follow these four tips to ensure that you get it right.
Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it.
Looking to get Google Ads certified? Learn how to earn your Google Ads certification in this step-by-step guide.
There are seemingly endless plugins for WordPress. Knowing the seven that are crucial for UX, resources, and SEO reasons can help up your game.
Not seeing the ROI you’re expecting from PPC? Here’s how you might be wasting your budget on Google Ads and how to make it right.
Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization.
Save resources and make smarter decisions with your campaigns when you leverage SEO and PPC insights for mutual benefit.
Convert more of the traffic you work hard to generate. Start reducing shopping cart abandonment with these six proven tips.
Start tracking user behavior on your website and identify the tools you need to get the right data.
Here are eight important aspects to consider when optimizing title tags on your website.
Use these eight tips to ensure you’re choosing the right keywords for your organic and paid search campaigns.
Here’s how integrating SEO and paid search into your organization’s culture can fuel your performance.
Here are ways to save money, become more efficient, and see better performance from your content investment.
SEO tools save us time and provide valuable insights. However, there are specific things that SEO tools can’t tell us.
Social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.
These eight tips will help you best leverage social media marketing within a small business.