Why Search Marketing & Branding Need Each Other
Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance in partnership.
Corey Morris
President / CEO
Company
Follow Me
Expertise
Favorite Tools
About
Corey is the owner and President/CEO of Voltage. He has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award.
In addition to leading Voltage, he has served as an officer on the global board of SEMPO (now part of DAA). He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show.
He is currently a VIP contributor to Search Engine Journal, contributor to Search Engine Land and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events.
Corey’s first book is due out in 2024 titled the Digital Marketing Success Plan™ and you can find out more at thedmsp.com.
Articles
Mapping Digital Marketing KPIs To Business Outcomes
Understand the role of digital marketing KPI in overcoming attribution issues while using analytics tools for better insights.
Consistency Vs. Agility: Finding Balance In Search Marketing
Find your balance in the fast-paced world of search marketing. Adapt to changes and navigate the evolving landscape with success.
11 SEO Tips To Boost Your Restaurant Visibility In Search
Looking for ways to boost your restaurant’s visibility online? Check out these 11 proven SEO strategies to increase your online presence and attract more customers.
WooCommerce SEO: The Definitive Guide For Your Online Store
Drive sales and maximize your online presence with WooCommerce for WordPress. Learn how this plugin can provide the features you need for ecommerce success.
SEO Maintenance: A Checklist For Essential Year-Round Tasks
Jumping into SEO without a game plan can waste time with little payoff. These daily, weekly, and monthly checklists will help you stay on track.
How To Be Efficient With SEO Budget During Downtimes
SEO downtimes mean a narrower and refined focus on the opportunity you have with the budget and resources available. Learn eight steps to be efficient.
Non-Digital Marketing Factors That Hurt Digital Marketing ROI
Understand the non-digital marketing aspects of a company that can significantly impact your digital marketing performance and ROI.
Step-By-Step Guide To Earning Your Google Ads Certification
Become Google Ads Certified with our comprehensive guide. Gain the knowledge and skills to successfully manage Google Ads campaigns.
START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy
Getting digital strategy right is the first part of building out a digital marketing success plan and the first step of the START Planning.
How Agencies Can Have Successful Client Partnerships [Part 2]
The agency side of the client/agency relationship is one that can be made easier and smoother with 8 specific tips for success.
What Is Conversion Rate & How Do You Calculate It?
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.
How Brands Can Have Successful Agency Relationships [Part 1]
If you’re working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship.
Search Marketing Generalists Vs. Specialists: Pros And Cons
The pros and cons of search marketing generalists and strategists is important to get the right resources or agency for your brand.
SEO Is More Than A Checklist
SEO Checklists and best practices are not the same as defined goals and a strategy. There are 7 key differences to factor into your SEO.
SEO Isn’t Just SEO
It is pretty rare that SEOs can do all the things necessary for SEO to be successful. Learn 10 things that aren’t SEO, but matter.
7 Powerful Benefits Of Using PPC Advertising
Having trouble convincing your executive or client to invest in PPC? Here are 7 powerful reasons to start.
How To Use SEO To Target Your Audience Throughout The Funnel
Optimize your marketing funnel and guide your potential customer at every step. Learn what defines each user intent phase, plus the best practices for each.
Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.
The Importance Of Starting Your SEO Campaign With Strategy Development
SEO strategy is important for many reasons ranging from maximizing return to having an organized plan to manage tactics and the work overall.
Essential GA4 Reports You Need To Measure Your SEO Campaigns
GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with
How To Focus On What Matters In SEO As AI Accelerates Rapid Change
AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today.
5 Alternatives To AmazonSmile For Integrated Charity Donations
AmazonSmile was sunset end of February 2023. Here is a list of the best alternatives that can integrate charity donations for an ethical shopping experience.
Form Tracking With Google Analytics (Via WordPress And GTM)
Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences.
The 4 Best Content Management Systems To Use In 2023
When choosing the best CMS for your business, it’s important to consider your specific needs, as well as the technical capabilities and resources available.
Sitelinks: What Are They & How Do You Get Them?
Don’t overlook sitelinks if you’re trying to gain more visibility online. Here’s what you need to know so you have better chances of gaining clicks.
What Is A Content Management System (CMS)?
Learn how content management systems are important website management efficiency, marketing abilities, powering your digital presence, and find the best option for your website.
SEO For Non-Profits: 7 Tips To Help Your Organization Get Found
Non-profits can benefit greatly from SEO when focusing resources on content, relationships, and the goals for specific stakeholders to further their missions. Here’s how.
10 Must-Know SEO Basics For Web Developers
Learn the 10 basics that web developers should know about SEO to make life easier and enhance SEO performance.
How To Handle Duplicate Content At Enterprise Scale
Enterprise sites often have complex and large-scale scenarios with duplicate content. Use specific techniques and steps to mitigate and manage content to avoid SEO issues.