10 Must-Know SEO Basics For Web Developers
Learn the 10 basics that web developers should know about SEO to make life easier and enhance SEO performance.
Corey Morris
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Corey is the owner and President/CEO of Voltage. He has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award.
In addition to leading Voltage, he has served as an officer on the global board of SEMPO (now part of DAA). He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show.
He is currently a VIP contributor to Search Engine Journal, contributor to Search Engine Land and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events.
Corey’s first book is due out in 2024 titled the Digital Marketing Success Plan™ and you can find out more at thedmsp.com.
Articles
How To Handle Duplicate Content At Enterprise Scale
Enterprise sites often have complex and large-scale scenarios with duplicate content. Use specific techniques and steps to mitigate and manage content to avoid SEO issues.
A Complete SEO Checklist for Website Owners
See which technical SEO, on-page optimization, and external factors you need to account for in SEO planning and audits.
A Complete Guide To On & Off Page Local SEO Content
Content provides the fuel for your local SEO strategy. Learn how to leverage content through on-page and external sources.
One Month With $3,000 In SEO Budget For A Local Business
SEO is a long-term investment and often marketers don’t have the luxury of a lot of time and money. Follow Core Morris’ one-month SEO-on-a-budget journey.
Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data
Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here’s how.
8 Quick SEO Wins For Your Brand New Website
New websites take time to get established and climb the search rankings – but you can give yours a boost with these SEO tips.
Title Tag Optimization: A Complete How-to Guide
Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization.
11 Google Analytics Reports You Might Not Know About
Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance.
16 Reasons Why Social Media Is Important To Your Company
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands.
Branded vs. Non-Branded Traffic: What’s the Difference?
How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.
The 15 Areas of SEO Knowledge You Must Master to Be Successful
SEO is complex and constantly changing. Master these 15 aspects of SEO to be successful and grow your expertise in the industry.
How to Avoid SEO Disaster During a Website Redesign
Redesigning or migrating your website is a huge undertaking. Protect your investment with this SEO checklist for website redesigns.
Internal Link Structure Best Practices to Boost Your SEO
Internal link structure boosts for SEO include indexing, link flow, and more. Learn 5 best practices to implement for great user experience.
How to Make a Successful Website: 11 Critical Factors
We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand.
7 Tips for Developing Your Blog Keyword Strategy
Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement.
6 Creative Ways to Use Website Traffic Estimators in SEO
Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them.
Questions to Ask Before You Hire an SEO Agency
Choosing a search agency is a difficult choice with serious implications. These 9 factors to consider when hiring a search agency can help.
10 Reasons Why SEO Doesn’t Work
The reasons why SEO doesn’t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.
9 PPC Mistakes That Impact Success
Are your PPC campaigns set up for success? Learn the top factors that can hold back paid search performance and how to address them.
How to Make Your WordPress URLs SEO Friendly
Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Follow these four tips to ensure that you get it right.
How to Calculate Your ROAS & Ways to Use It
Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it.
7 Crucial WordPress Plugins for Blogs & Businesses
There are seemingly endless plugins for WordPress. Knowing the seven that are crucial for UX, resources, and SEO reasons can help up your game.
8 Ways You’re Doing Google Ads Wrong & How to Make It Right
Not seeing the ROI you’re expecting from PPC? Here’s how you might be wasting your budget on Google Ads and how to make it right.
How to Conduct a Complete Google Ads Audit
Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization.
7 Ways SEO & PPC Can Help Each Other
Save resources and make smarter decisions with your campaigns when you leverage SEO and PPC insights for mutual benefit.
6 Ways to Reduce Shopping Cart Abandonment
Convert more of the traffic you work hard to generate. Start reducing shopping cart abandonment with these six proven tips.
6 Types of User Behavior to Track on Your Website & the Tools to Do It
Start tracking user behavior on your website and identify the tools you need to get the right data.
How to Choose the RIGHT Keywords to Optimize For
Use these eight tips to ensure you’re choosing the right keywords for your organic and paid search campaigns.
Why You Should Integrate Search Marketing into Your Organization’s Culture
Here’s how integrating SEO and paid search into your organization’s culture can fuel your performance.