Microsoft Ads Is Removing Max CPC From New Campaigns
Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets.
Brooke Osmundson
Director of Growth Marketing
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Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Articles
Microsoft Advertising Rolls Out AI Max Globally
Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion and new advertiser controls to Search campaigns.
Google Ads Is Retiring Language Targeting In Search Campaigns
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know.
Google Is Ending Target Overperformance – What to Fix Before August 17
Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline.
Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates
Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities.
Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down
Google paid search growth slowed in Q2 2026. See what tougher comparisons and shifting ad spend mean for PPC budgets and H2 planning.
Amazon Left US Google Shopping A Year Ago & Never Came Back
Amazon pulled out of U.S. Google Shopping in July 2025 and still hasn’t returned. Here’s what a year of auction data reveals for retailers.
Google Is Bringing Local Services Ads Into Google Ads
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
Apple Maps Ads Ban Home Services, Crypto ATMs, Bail Bonds
Apple Maps ads ban home services, crypto ATMs, and bail bonds. Learn which businesses qualify and how advertisers can prepare for the rollout.
Google’s Marvin Clarifies AI Search and Qualified Future Conversions
Google’s Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements.
Google Ads Now Requires Disclosure Labels On AI-Generated Content
Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows.
Google Ads Expands Travel Campaigns To Things To Do And Events
Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales.
Google Clarifies Smart Bidding Update After Advertiser Concerns
Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and budget-limited campaigns.
5 Ways To Make Your Marketing Channels Work Together
Turn disconnected marketing channels into a coordinated growth strategy with practical advice on attribution, AI, and measurement.
Google Tests ‘Strongest Match’ Labels On Search Ads
Google is testing “Strongest Match” labels on Search ads. Here’s what advertisers know so far and the questions Google hasn’t answered.
Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility.
Google Launches Ask Ad Manager, Its First AI Agent For Publishers
Google’s conversational agent now troubleshoots delivery and builds reports inside Ad Manager, bringing prompt-driven workflows to publisher ad ops.
Microsoft Advertising Launches Product Explorer
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data.
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates
Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17.
Google Provides More Time For Dynamic Search Ads Migration
Google has extended the Dynamic Search Ads to AI Max migration deadline until February 2027. Here’s what advertisers need to know.
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC
See when Performance Max drives better efficiency and when separate campaigns offer necessary control.
Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen
Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and campaign controls inside Google Ads.
Google Expands AI Mode With New Ad Placements For Advertisers
Google unveils Conversational Discovery ads and Highlighted Answers in AI Mode, signaling how advertising may evolve inside conversational, AI-powered Search experiences.
YouTube Brings Conversational Search And Gemini Omni To Creators
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
Google Announces New Universal Cart At I/O
Google introduced Universal Cart at Google I/O, a new intelligent shopping cart and agentic hub for shopping on Google.
Google Quietly Alters Search Terms Reporting For AI Queries In Google Ads
Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries.
Google Ads Rolls Out Journey-Aware Bidding And New Pacing Controls For Advertisers
Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.
Google Shares How Brands Should Use AI Creative To Stand Out
Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale.
OpenAI Launches Self-Serve Ads Manager for ChatGPT
OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access through its new Ads Manager platform.
New Optmyzr Data: Google Ads Engagement Jumps While Efficiency Stays Flat
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.