Google Analytics Launches Scenario Planner and Projections
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.
Brooke Osmundson
Director of Growth Marketing
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Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Articles
7 Google Ads Shortcuts Every PPC Manager Should Be Using
Save time in Google Ads using seven practical shortcuts that simplify workflows and highlight optimization opportunities.
Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse
The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.
PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy
See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature.
SEO Vs. PPC Strategy: What’s Right For Your Business?
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
What SMEC’s Data Reveals About AI Max Performance
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax.
International PPC: Why Consistency Is So Hard To Maintain
Keep international PPC campaigns aligned with practical frameworks for consistency, localization, and multi-agency coordination.
15 Smarter Interview Questions For Hiring Digital Marketers In 2026
Hire better digital marketers with these interview questions that expose real strategic and performance thinking.
New Meridian Tool, Performance Max Learning Path – PPC Pulse
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates.
Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse
The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure.
Google Clarifies Its Stance On Campaign Consolidation
Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.
15 Fixes To Improve Low Conversion Rates In Google Ads
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance.
4 Reasons Your Google Ads Clicks Are Down & What You Can Do
Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track.
Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse
This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections.
5 Google Analytics Reports PPC Marketers Should Actually Use
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey.
Google Analytics To Become A Growth Engine For Business
Google’s Eleanor Stribling reveals GA4’s roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.
PPC Pulse: ChatGPT Ads CPMs, Ads Decoded Talks Analytics
This week’s PPC Pulse recaps early details on ChatGPT’s premium ad pricing and key takeaways from the first Ads Decoded episode on Google Analytics.
10 Remarketing Lists To Boost PPC Performance
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory.
PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads
This week’s PPC Pulse recaps OpenAI’s first ad test inside ChatGPT, Google’s new advertiser podcast, and expanded Demand Gen capabilities.
Paid Media Marketing: 8 Changes Marketers Should Make In 2026
Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
ChatGPT To Begin Testing Ads In The United States
OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement.
PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions
PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions.
How To Get The Perfect Budget Mix For SEO And PPC
Choosing the right mix requires clear performance modeling, transparent forecasting, and alignment on how each channel contributes to pipeline, CAC, and strategic growth.
PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates
Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting
Reddit Introduces Max Campaigns, Its New Automated Campaign Type
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers.
PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates.
13 Google Ads Settings To Check When Running International PPC Campaigns
Strong international PPC strategy starts with precise control over location targeting, bidding, and conversion tracking so campaigns match how each market actually searches and buys.