Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.
Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals.
Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve.
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube.
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads.
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits.
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away.
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps.
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started.
International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started.