Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you.
Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces.
Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool.
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video.
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates.
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out.
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability...
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars.
Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers.
Programmatic advertising refers to the use of automated technology and algorithms for media buying in real-time. Discover how you can use it to your advantage.
From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022.
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.
Read on to learn how advertisers are prioritizing machine learning, first-party data, and the impacts that inflation imposes on marketing performance.