International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started.
Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns.
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.
LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft’s earnings call last month.
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.
Are you hiring a digital marketer to join your team? These interview questions will help you find the best candidate.
Google lead form extensions are a powerful tool for Search, Display, YouTube, or Discovery campaigns. Read about them here.
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
Launching a Google Ads remarketing campaign? The success comes within the setup. Discover the five crucial steps to complete your campaign.
As an agency-side marketer, here are some personal and work-related tactics helping me survive these critical times.
These five Google Analytics reports can help you make strategic improvements to supercharge your campaign performance.