Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.
LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft’s earnings call last month.
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.
Are you hiring a digital marketer to join your team? These interview questions will help you find the best candidate.
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
As an agency-side marketer, here are some personal and work-related tactics helping me survive these critical times.
These five Google Analytics reports can help you make strategic improvements to supercharge your campaign performance.