Live Webinar

Why AI Content Stopped Working & What To Do About It

Thursday, July 9 at 2 pm ET

Learn To:

Stop AI from duplicating content
Use AI in a stronger way
Create a content feedback loop that grows

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Why AI Content Stopped Working & What To Do About It

Thursday, July 9 at 2 pm ET

Your “new” AI content already exists everywhere. How do you make yours stand out?

Is AI accidentally creating duplicate content?
How do you make your AI content stand out above everyone else’s?
What content types are bringing in the most traffic & engagements?

👉 Learn what makes readers stop on your content, not scroll past. Reserve your seat.

How To Create Content That Earns Attention In An AI-Flooded Feed

AI rewrites what already ranks, which is why so much AI content reads the same and gets ignored.

Join us as John Graham, Principal Solution Strategist at Contentful, and Gabriel Dillon, GTM Lead for Personalization at Contentful, talk honestly about the limits of AI, the enduring value of human judgment, and how personalization helps marketing teams understand what actually lands.

You’ll Learn To:

Spot AI’s duplicate-content trap: Catch when a draft just rewords pages that already rank, before it goes on the calendar.
Use AI for research, not as an author: Hand AI the SERP analysis, outlines, and competitive gaps; keep the POV, original data, and expert angle in-house.
Track which content performs: Segment readers by what they engage with, then commission more of the formats and topics that convert.

You’ll leave knowing which tasks to give AI, which to keep in-house, and how to use engagement data to decide what to publish next.

🛑 Can’t make it live? Register and we’ll send you the recording so you can watch on your schedule.

Speakers

Gabriel Dillon

GTM Lead, Personalization, Contentful

John Graham

Principal Solution Strategist, Contentful

Host

Heather Campbell

VP of Sales & Marketing