Explaining The Great Decoupling To C-Level
Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here’s what that means for your brand visibility.
Dan Taylor
Partner & Head of Technical SEO
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About
I’m Head of Technical SEO at SALT.agency, a bespoke technical SEO consultancy with offices in the UK and the United States.
I speak at digital marketing and SEO conferences both in the UK and abroad in Europe and the US, as well as contribute to a number of podcasts, webinars, and industry journals and blogs. In 2018/2019 I was credited with coining the term “edge SEO”, and won the inaugural 2018 TechSEO Research competition with research into, and the applications of CDN and edge modifications for SEO purposes.
Articles
Aligning The CIO, CFO & CMO For Search‑Driven ROI
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up.
When SEO Can Be A Brand Health Signal
Subtle shifts in branded search behavior can signal deeper issues with trust, product quality, or messaging.
Explaining Agentic SEO To The C-Level
Agentic SEO introduces a more efficient, AI-assisted way of working, without losing the human insight that drives real results.
The Rise Of Privacy-First Search Engines
Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines.
Telling Better Stories With SEO Data To Show Business Impact
Clear SEO storytelling can turn routine metrics into strategic insights. Here’s how to make your reporting more meaningful to business leaders.
Developing A Content Strategy In Regulated Industries
Create compliant content without sacrificing clarity or impact. Build scalable systems, align with legal early, and deliver confidently in regulated sectors.
Developing A Review & Brand Strategy Across 10 Or 100s Google Business Profiles
Managing reviews for dozens or hundreds of locations? Here’s how to protect your brand and keep customers from bouncing before they walk in.
Improving Base-Level SEO Knowledge Across An Enterprise Organization
Discover why SEO knowledge in an enterprise organization is essential for multi-department collaboration and overall success in businesses.
A Guide To Enterprise-Level Migrations (100k + URLs)
Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process.
How To Justify And Make A Business Case For SEO Budgets
SEO is a long-term investment. Align it with business objectives, prove its impact, and secure funding with a data-driven, strategic approach to budgeting.
Controlling Your Brand Position Online With SEO
Discover effective brand positioning strategies for search visibility and learn why brand management is critical for SEO.
Key Elements Of Technical SEO For Large Companies
Discover the essential technical SEO elements and learn how to navigate complex systems and infrastructure to drive impactful changes.
TAM, SAM, SOM: Understanding Their Role In Enterprise-Level SEO Strategy
Explore the significance of TAM, SAM, and SOM in assessing business ideas and creating effective marketing and SEO strategies.
Why Your SEO Playbooks Need To Collaborate With Sales And Brand Teams
Create, execute, and sustain effective SEO strategies with an SEO playbook. Align your initiatives with business goals and promote teamwork across different teams.
Programmatic SEO: An Introduction To Pages At Scale
Discover the benefits of programmatic SEO: a strategic approach to efficiently create, optimize, and manage a large volume of webpages.
How Long Should An SEO Migration Take? [Study Updated]
A recent study looked at 892 migrations to find out how long it takes for organic traffic to recover after a domain migration.
Communicating The Impact Of AI On SEO To C-Level
Turn AI disruption into SEO opportunity. Engage C-levels with insights on trends, strategies, and measurable outcomes.
Getting C-Level Buy-In For SEO Initiatives
Check out this guide to gaining C-suite support for SEO initiatives in enterprise. Learn how to clearly communicate the benefits and revenue potential of SEO.
SearchGPT vs. Google vs. Bing: Search Results Review
Explore the impact of AI in SEO and the launch of ChatGPT Search. Find out how it drives website traffic and builds user trust.
Global SEO: How To Strategize For Multinational Businesses
Going global with SEO: Discover how to create a successful multinational SEO strategy by considering cultural norms, user behavior, and market-specific factors.
Client-Side Vs. Server-Side Rendering
Discover the differences between client-side and server-side rendering and how they can impact your website’s performance and user experience.
Maintaining SEO Against Varying International Laws And Regulations
Learn how to handle SEO international laws and regulations when operating across multiple territories. Ensure compliance and successful implementation of SEO strategies.
Simplifying Google Updates And Communications For C-Level Stakeholders
Communicating Google updates to C-level stakeholders made easy. Discover how to create frames of reference that resonate and provide clear, relevant insights.
Creating Value And Content Across Multiple City And Area Service Pages
Learn how to create a scalable and efficient local SEO campaign for multi-location businesses. Optimize content across city and area service pages for long-term ROI.
How People Search: Understanding User Intent
Get insights into the importance of understanding user intent for effective SEO. Learn how Google’s algorithms prioritize relevant content.
SEO in the Martech Stack: How Tech Decisions Can Impact SEO
Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success.
How To Uncover Traffic Declines In Google Search Console And How To Fix Them
Prevent panic and address traffic declines in Google Search Console with this detailed troubleshooting guide.
How To Recover From A Google Update (A Checklist)
Struggling to recover from a Google update? This checklist can help. Get back on track and maintain your website’s organic visibility.
Competing Against Brands & Nouns Of The Same Name
Facing brand conflicts? Discover strategies to compete against brands and nouns with the same name and establish your online presence.