Multilingual SEO: A Guide to URL Structure
Learn the common URL structures for multilingual websites, the merits of each, and best practices for certain countries.
Local SEO for Hotels: Keys to Drive Rankings, Traffic & Bookings
Knowing these local SEO tactics and strategies is crucial for hotels to drive rankings, traffic, and bookings.
Voice Search Opportunities to Seize in the iGaming Industry
Read on to learn some of the voice search opportunities you can leverage in the iGaming industry.
Why NAP & User Experience Are Crucial to Local SEO
Learn why Name, Address, and Phone (NAP) data consistency and user experience are both essential to local SEO success.
What Is Edge SEO & Why You Should Adopt It
Learn what edge SEO is, how – and why – you should implement it, and its technical implications.
How SEO & PPC Keyword Research Can Work Together
Here’s how you can inform and improve your SEO and PPC strategies by analyzing each other’s keyword data.
How Ecommerce Websites Can Achieve E-A-T Quality
Here’s how ecommerce websites can achieve a high level of expertise, authority and trust (E-A-T).
The Ultimate Guide to Seznam SEO
This guide covers the SEO basics and best practices for Seznam, the second largest search engine in the Czech Republic.
How to Use Hreflang for a Multilingual Website
Here’s how to properly use and structure hreflang tags for multilingual websites.
A SEO Field Guide to Baidu SERP Features & Ranking Signals
Read this comprehensive guide to Baidu’s SERP features and ranking signals.
The Ultimate Guide to Yandex SEO
This definitive Yandex SEO guide will teach you the best practices and rules you need to know to rank.
SEO & Cybersecurity: How the SEO Industry Views the Relationship
Find out how SEO professionals feel about cybersecurity, and how important they perceive it to be.
How Travel Companies Can Adopt Micro-Moments for Better Content
By understanding travel-specific micro-moments, and the intent behind them, you can tailor your content to satisfy user intent.
How to Get Your SEO Keyword Strategy Right: Basic & Advanced Tips
Here are four things you need to know when creating your keyword strategy for SEO.
Understanding the Modern SERPs & Why There’s More to Ranking #1
Google’s SERPs, which can include several special content results blocks, make it hard to rank #1. Here’s where to focus.
How People Search: Understanding User Intent
Optimizing for search intent is critical. Here’s how search engines understand intent and how this impacts the content you create.
A Complete Guide to the Google Penguin Algorithm Update
Here’s a complete history of Google’s Penguin algorithm update, which targeted web spam and manipulative link building tactics.
How the Google Venice Update Changed Local Search & SEO
Following the Google Venice Update, the traditional 10 blue link results began to cater more toward local intent.
5 Technical SEO Problems Within Shopify & How to Solve Them
Are you using Shopify as your e-commerce platform? Learn common Shopify SEO issues and how to fix them.
Yandex Introduces Turbo Pages for Publishers
Yandex has announced Turbo pages which can be likened to Facebook Instant Articles, Accelerated Mobile Pages, and Baidu’s Mobile Index...