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Dan Taylor

Head of Research & Development

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SALT.agency

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About

I’m Head of Technical SEO at SALT.agency, a bespoke technical SEO consultancy with offices in the UK and the United States.

I speak at digital marketing and SEO conferences both in the UK and abroad in Europe and the US, as well as contribute to a number of podcasts, webinars, and industry journals and blogs. In 2018/2019 I was credited with coining the term “edge SEO”, and won the inaugural 2018 TechSEO Research competition with research into, and the applications of CDN and edge modifications for SEO purposes.

Articles

How Long Should An SEO Migration Take? [Study]

In this study and learn to provide better estimations and communications with non-SEO stakeholders of their migration projects.

6 min read
6.3K Reads
Sep 12, 2023

A Guide To Enterprise-Level Migrations (100,000+ URLs)

Keep stakeholders reassured while being confident with redirecting 100,000 URLs using this guide.

14 min read
2.8K Reads
Aug 8, 2023

Managing Successful SEO Migrations

Set your migration up for success and a better user experience. From an initial drop in traffic to redirects, here’s everything you need to know.

8 min read
8.1K Reads
Jul 29, 2023

Technical SEO

Rehydration For Client-Side Or Server-Side Rendering

Rehydration is a necessity for your highly interactive website. Discover when best to use it for faster initial load times and improved user experience.

5 min read
2.4K Reads
Jun 27, 2023

Dynamic Rendering: Should You Still Use It?

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide

6 min read
2.9K Reads
Jun 1, 2023

Client-Side Vs. Server-Side Rendering

Should you pick client-side rendering over server-side rendering? Find out which rendering method can help search engines crawl and index your website better.

6 min read
28K Reads
Apr 27, 2023

Server-Side Rendering: The Pros & Cons To Consider For SEO

Discover server-side rendering and how it can help boost your SEO, as well as its advantages and disadvantages.

6 min read
17K Reads
Mar 28, 2023

Yandex Data Leak: The Ranking Factors & The Myths We Found

Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it.

16 min read
15K Reads
Feb 1, 2023

Sustaining A SaaS Brand & Organic Channel During A Recession

For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide.

5 min read
1.0K Reads
Jan 27, 2023

What To Tweet: 24 Ideas For Inspiration

Creating an engaging brand presence starts with the first tweet. Stay on brand and find inspiration from 24 examples of first, funny, and viral tweets.

9 min read
4.0K Reads
Jan 5, 2023

An Introduction To Using R For SEO

Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free).

9 min read
9.8K Reads
Nov 23, 2022

Developing Value Proposition For Travel Websites Through Content

Keep up with the SEO industry and aim for a cozy spot on page 1 of the results pages to increase tour bookings. Here’s how.

7 min read
1.5K Reads
Nov 7, 2022

Information Retrieval: An Introduction For SEOs

Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates.

6 min read
3.7K Reads
Oct 17, 2022

How To Do JavaScript Redirects For SEO

Not sure how to best communicate to users and search engines that the requested URL is unavailable? Here’s how to do a redirect via Javascript.

6 min read
7.1K Reads
Sep 15, 2022

How To Do Technical SEO For Ecommerce Websites

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO.

6 min read
31K Reads
Aug 26, 2022

How To Calculate Your Total Addressable Market (TAM) For SEO

Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula.

6 min read
9.6K Reads
Jun 21, 2022

A Complete Guide To the Google Penguin Algorithm Update

Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today?

19 min read
93K Reads
Jun 16, 2022

How 3 Different Enterprise SaaS Content Strategies Work (With Examples)

Looking to engage users and increase SaaS sales? Check out these 3 different ways to do it with creative content strategies.

6 min read
3.9K Reads
Jun 9, 2022

Important KPIs To Measure For An Organic SaaS Campaign

Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals.

6 min read
4.1K Reads
May 27, 2022

Product Detail Page SEO: How Product Information Management (PIM) Helps

Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here’s how.

6 min read
6.8K Reads
May 3, 2022

How Should We Internally Link Hub & Spoke Content For SEO?

Topic clusters and semantics started to become a mainstream trend in SEO. Design your content hubs and learn the best interlinking strategies today.

6 min read
9.0K Reads
Mar 30, 2022

Local Search

Why NAP & User Experience Are Crucial To Local SEO

A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here’s what you need to know.

9 min read
17K Reads
Mar 23, 2022

6 Common Robots.txt Issues & And How To Fix Them

Where robots.txt errors are concerned, prevention is definitely better than cure. Here’s how to fix the most common mistakes.

9 min read
46K Reads
Feb 16, 2022

Regex For SEO: A Guide To Regular Expressions (With Use Cases)

Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO.

8 min read
16K Reads
Jan 19, 2022

Content
SEO

Building A Keyword Strategy For Comparison Content

Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy.