How SEO & PPC Keyword Research Can Work Together
Here’s how you can inform and improve your SEO and PPC strategies by analyzing each other’s keyword data.
Dan Taylor
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About
I’m Head of Technical SEO at SALT.agency, a bespoke technical SEO consultancy with offices in the UK and the United States.
I speak at digital marketing and SEO conferences both in the UK and abroad in Europe and the US, as well as contribute to a number of podcasts, webinars, and industry journals and blogs. In 2018/2019 I was credited with coining the term “edge SEO”, and won the inaugural 2018 TechSEO Research competition with research into, and the applications of CDN and edge modifications for SEO purposes.
Articles
How Ecommerce Websites Can Achieve E-A-T Quality
Here’s how ecommerce websites can achieve a high level of expertise, authority and trust (E-A-T).
The Ultimate Guide to Seznam SEO
This guide covers the SEO basics and best practices for Seznam, the second largest search engine in the Czech Republic.
Baidu SEO: A Guide to SERP Features & Ranking Signals
Read this comprehensive guide to Baidu’s SERP features and ranking signals.
SEO & Cybersecurity: How the SEO Industry Views the Relationship
Find out how SEO professionals feel about cybersecurity, and how important they perceive it to be.
How Travel Companies Can Adopt Micro-Moments for Better Content
By understanding travel-specific micro-moments, and the intent behind them, you can tailor your content to satisfy user intent.
How to Get Your SEO Keyword Strategy Right: Basic & Advanced Tips
Here are four things you need to know when creating your keyword strategy for SEO.
Understanding the Modern SERPs & Why There’s More to Ranking #1
Google’s SERPs, which can include several special content results blocks, make it hard to rank #1. Here’s where to focus.
How the Google Venice Update Changed Local Search & SEO
Following the Google Venice Update, the traditional 10 blue link results began to cater more toward local intent.
5 Technical SEO Problems Within Shopify & How to Solve Them
Are you using Shopify as your e-commerce platform? Learn common Shopify SEO issues and how to fix them.
Yandex Introduces Turbo Pages for Publishers
Yandex has announced Turbo pages which can be likened to Facebook Instant Articles, Accelerated Mobile Pages, and Baidu’s Mobile Index Pages.
Google’s Jagger Update Rocks Manipulative Link Building
The Google Jagger Update altered its algorithm to target unnatural link building, duplicate content, and other technical factors.
How Google Classifies Webpages as ‘Low Quality’
In this post, find out how Google classifies webpages as “low quality”.
The Technical Guide to Common Magento SEO Issues
In this post, find out how to resolve common SEO issues with Magento.
Long-Tail Keyword Research: How to Train Copywriters for SEO Success
Here are some tips and tools to teach copywriters why long-tail keyword research matters – and how to do it.
How to Balance Free & Premium Content With SEO
Offering content behind a paywall and worried about SEO? Learn how to provide value for your users and Google.
What Google Opening Android to Rivals Means for Russia’s Search Future
Google was forced to open Android to other search engines in Russia. What does this mean for Russia’s search future?
Will Google Search Give Further Weight to Cybersecurity in 2017 (…and Beyond)?
Given that HTTPS is now a necessity as we enter 2017, does this mean that Google will continue to reward websites that are secure and...