3 Ways Edge SEO Can Improve the Enterprise Ecommerce Experience
Managing the search experience and consistent rankings is challenging for enterprise ecommerce websites. Here’s how edge SEO can help.
Dan Taylor
Agency Partner, Head of Innovation & Consultancy Founder
Company
Follow Me
Education
Expertise
Favorite Tools
About
I’m an experienced SEO with more than 12 years of experience in-house and within an agency. Within the agency, I’ve helped build high-performing teams, comprehensive training programs, and worked with brands to improve their organic presence, and more recently, helped them enter the new AI-driven search ecosystem.
I speak at digital marketing and SEO conferences across Europe, Asia, and the US, including Google’s Search Central Live Bangkok 2025 and BrightonSEO San Diego.
In 2018/2019 I was credited with coining the term “edge SEO”, and won the inaugural 2018 TechSEO Research competition (backed by Moz) with research into, and the applications of CDN and edge modifications for SEO purposes. In 2026 I was credited with coining the term “Infinite Tail” in regard to how keyword research is adapting along with how users engage with AI platforms/AI Search online.
Articles
How to Support Your Go-To-Market Strategy with SEO
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help.
The Ultimate Guide to Yandex SEO
Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more.
SEO for Early-Stage Startups: How to Get Found in Competitive SERPs
Early-stage startups typically don’t have the budget to compete against established brands for top keyword terms. Learn what to do instead.
15 SEO Experts Share Their Tips for Newbies
SEO is an evolving marketing practice. In this post, 15 SEO experts share their advice on how to get started learning SEO.
Why SEO Must Be a Consideration for Early Funding Phase Start-Ups
Planning for SEO and organic search strategy early on for a start-up is beneficial. Find out why and learn the areas to focus on first.
10 Biggest Differences Between Yandex & Google SEO
The fundamentals of good SEO for Google can also be applied to Yandex, but key differences between the two search engines call for your attention.
Implementing Hreflang on Multilingual Websites
There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here.
Google vs Baidu: Key Differences in SEO Strategy
Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here.
Digital Asset Management: What Is It & Why It Matters in Enterprise SEO
What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy.
YATI & ERNIE: Machine Learning in Yandex and Baidu
Google isn’t the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.
4 Key Takeaways from International SEO Conference Optimization
International SEO pros offer their unique take on optimizing for Google and Yandex. Here are some optimization insights for global websites.
How to Create a Dynamic Travel Sector Reviews Strategy
Travel review strategies these days should focus on dynamism and agility. Here’s how to design and develop one for SEO and business success.
How to Handle Out-of-Stock Products on Ecommerce Platforms
Get your strategy for product stock handling implemented ahead of the busy period. Learn key ecommerce tips for dealing with out-of-stock products.
What We Learned from Analyzing 98K Ranked URLs in Travel
This analysis paints a picture of what a modern travel sector SERP looks like – with correlative data to measure against.
Should You Noindex Category & Archive Pages?
Category and archive pages can become great assets or cause major issues when it comes to SEO. Learn how to approach these types of pages.
4 Key SEO Considerations When Rebranding & Changing Domains
Doing a rebrand and changing your domain soon? Here are the top four things to consider to ensure an SEO-friendly rebranding and domain migration.
4 New Edge SEO Capabilities with Shopify
Through edge SEO, we can now work around platform restrictions that riddle Shopify sites. Take advantage of these new capabilities.
Optimizing for Google Discover: Key Areas to Focus On
Here are a few main things to consider when optimizing your content for Google Discover.
Migrating to Adobe Experience Manager: 4 Site Structure Considerations
Here are four key site structure considerations when migrating to Adobe Experience Manager.
4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits
Here’s how to use DevTools to either identify issues or validate reports raised by third-party technical SEO audit tools.
3 Travel SEO Tips for Competing in Organic Search
Learn how to reinforce your travel brand’s position, improve the relevancy of your website, and boost your organic search performance.
Yandex’s Artificial Intelligence & Machine Learning Algorithms
Here’s a rundown of artificial intelligence and machine learning algorithms used by Yandex.
Baidu SEO: Content Delivery, Speed & Accessibility
Want to improve your organic performance and ensure Baidu indexes your webpages? Then you need to know these golden rules.
Getting Started with Edge SEO: What You Need to Know
The adoption of edge SEO has risen in the past year. Here’s what SEOs need to know to get started.
There Is No Single Way to Do SEO – Here’s Why
While SEO best practices may be a benchmark to aim for, here’s why no successful SEO strategies are the same.
Yandex SEO: An Interview with the Yandex Search Team
Learn the changes that have happened in Russian search over the past years and some answers to common Yandex questions.
SEO Basics for SaaS Companies
Learn the basic considerations that SaaS companies must address when executing an SEO strategy.
Naver SEO: Best Practices for South Korea
Want to expand your reach in South Korea? Then you need to know these SEO best practices for your Naver.
Seznam SEO: An Interview with Seznam’s Search Division Director
Learn how Seznam approaches modern-day search and how the Czech search engine processes JavaScript-powered websites.