How People Search: Understanding User Intent
Read about the types of search intent, how user intent and content you produce are related to each other, and how search engines understand intent.
Dan Taylor
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I’m Head of Technical SEO at SALT.agency, a bespoke technical SEO consultancy with offices in the UK and the United States.
I speak at digital marketing and SEO conferences both in the UK and abroad in Europe and the US, as well as contribute to a number of podcasts, webinars, and industry journals and blogs. In 2018/2019 I was credited with coining the term “edge SEO”, and won the inaugural 2018 TechSEO Research competition with research into, and the applications of CDN and edge modifications for SEO purposes.
Articles
Digital Asset Management: What Is It & Why It Matters in Enterprise SEO
What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy.
YATI & ERNIE: Machine Learning in Yandex and Baidu
Google isn’t the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.
4 Key Takeaways from International SEO Conference Optimization
International SEO pros offer their unique take on optimizing for Google and Yandex. Here are some optimization insights for global websites.
How to Create a Dynamic Travel Sector Reviews Strategy
Travel review strategies these days should focus on dynamism and agility. Here’s how to design and develop one for SEO and business success.
How to Handle Out-of-Stock Products on Ecommerce Platforms
Get your strategy for product stock handling implemented ahead of the busy period. Learn key ecommerce tips for dealing with out-of-stock products.
What We Learned from Analyzing 98K Ranked URLs in Travel
This analysis paints a picture of what a modern travel sector SERP looks like – with correlative data to measure against.
Should You Noindex Category & Archive Pages?
Category and archive pages can become great assets or cause major issues when it comes to SEO. Learn how to approach these types of pages.
4 Key SEO Considerations When Rebranding & Changing Domains
Doing a rebrand and changing your domain soon? Here are the top four things to consider to ensure an SEO-friendly rebranding and domain migration.
4 New Edge SEO Capabilities with Shopify
Through edge SEO, we can now work around platform restrictions that riddle Shopify sites. Take advantage of these new capabilities.
Optimizing for Google Discover: Key Areas to Focus On
Here are a few main things to consider when optimizing your content for Google Discover.
Migrating to Adobe Experience Manager: 4 Site Structure Considerations
Here are four key site structure considerations when migrating to Adobe Experience Manager.
4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits
Here’s how to use DevTools to either identify issues or validate reports raised by third-party technical SEO audit tools.
3 Travel SEO Tips for Competing in Organic Search
Learn how to reinforce your travel brand’s position, improve the relevancy of your website, and boost your organic search performance.
Managing Successful SEO Migrations
Discover why getting the scoping of a migration correct is essential to reducing risks and avoiding costly SEO mistakes.
Yandex’s Artificial Intelligence & Machine Learning Algorithms
Here’s a rundown of artificial intelligence and machine learning algorithms used by Yandex.
Baidu SEO: Content Delivery, Speed & Accessibility
Want to improve your organic performance and ensure Baidu indexes your webpages? Then you need to know these golden rules.
Getting Started with Edge SEO: What You Need to Know
The adoption of edge SEO has risen in the past year. Here’s what SEOs need to know to get started.
There Is No Single Way to Do SEO – Here’s Why
While SEO best practices may be a benchmark to aim for, here’s why no successful SEO strategies are the same.
Yandex SEO: An Interview with the Yandex Search Team
Learn the changes that have happened in Russian search over the past years and some answers to common Yandex questions.
SEO Basics for SaaS Companies
Learn the basic considerations that SaaS companies must address when executing an SEO strategy.
Naver SEO: Best Practices for South Korea
Want to expand your reach in South Korea? Then you need to know these SEO best practices for your Naver.
Seznam SEO: An Interview with Seznam’s Search Division Director
Learn how Seznam approaches modern-day search and how the Czech search engine processes JavaScript-powered websites.
Multilingual SEO: A Guide to URL Structure
Learn the common URL structures for multilingual websites, the merits of each, and best practices for certain countries.
Local SEO for Hotels: Keys to Drive Rankings, Traffic & Bookings
Knowing these local SEO tactics and strategies is crucial for hotels to drive rankings, traffic, and bookings.
Voice Search Opportunities to Seize in the iGaming Industry
Read on to learn some of the voice search opportunities you can leverage in the iGaming industry.
What Is Edge SEO & Why You Should Adopt It
Learn what edge SEO is, how – and why – you should implement it, and its technical implications.
How SEO & PPC Keyword Research Can Work Together
Here’s how you can inform and improve your SEO and PPC strategies by analyzing each other’s keyword data.
How Ecommerce Websites Can Achieve E-A-T Quality
Here’s how ecommerce websites can achieve a high level of expertise, authority and trust (E-A-T).
The Ultimate Guide to Seznam SEO
This guide covers the SEO basics and best practices for Seznam, the second largest search engine in the Czech Republic.