How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology
The four arguments used to sell llms.txt would pass a text file about cats. Here’s why that matters for every GEO tactic you’re buying.
About
20+ years in search Posting deep dives of SEO/AI experiments. Director at Candour, Founder of AlsoAsked.com, IntentGaps.com, QueryClassifier.com, QueryFan.com, SearchNorwich.org, CoreUpdates.com, and the Search with Candour podcast.
Articles
ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What
Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering their questions.
Schema, LLMs & The Low Bar For ‘Evidence’ In GEO
Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling. A breakdown of what the evidence supports.
The AI Convergence Problem
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?