AI Search
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
How To Measure AI Search Visibility
AI visibility tools count citations. Citations aren’t recommendations. Here’s what to measure instead, and why the gap keeps widening.
Google Claims AI Search Sends Quality Clicks, Without Sharing Data
Google’s Nick Fox said AI features in Search send billions of clicks to websites weekly, alongside Google’s daily count. Neither figure can be checked.
Google Faces Class Action Over Books Used To Train Gemini
Publishers allege works supplied to Google Books, Play Books and Scholar were used to train Gemini without permission. No court has ruled on the claims.
Google Delays Gemini 3.5 Pro Over Coding Issues: Report
Google said it expected Gemini 3.5 Pro to roll out by now. It hasn’t shipped, and Bloomberg reports coding is part the delay.
AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility
Learn why Reddit is essential for AI citation strategies. Discover how it impacts search visibility and business recommendations.
Google’s AI Mode Now Connects To Your Apps
Google is starting to roll out connected apps in AI Mode, so you can send tasks to services like Canva from a search.
Do The Answer Engines Keep Your Fingerprint, Or Do They Start Fresh Every Time?
The fingerprint you pressed into Google’s ranking systems now feeds the AI answers on top of them. Here’s where it persists and goes dark.
Google Is Using Social Media Signals To Mask AI Search Click Loss
The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google’s models.
Google’s AI Mode Now Pulls From Your Calendar
Google is connecting Calendar to Personal Intelligence in AI Mode, allowing it to add events and factor your schedule into responses.
ChatGPT Calls Lead On Quality, But Not Conversions
Phone call data breaks out AI referrals for the first time. Calls from ChatGPT become leads more often than any other channel, but convert average.
How To Track AI Traffic In GA4 Without Undercounting It
GA4’s AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong.
Google Revamps Image Search, Adds Generation To AI Overviews
Google is adding AI image generation to AI Overviews and rolling out a redesigned Google Images homepage. Both start rolling out over the coming weeks.
Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026
The shortlist economy is here: AI agents hand buyers three to five options. Here’s how to make sure you’re on it.
ChatGPT Access Tied To 9% Drop In Traditional Search
A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT access did to search.
Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening
Want to win the AI citation game? Build for the click-through moment, not just the citation. Here’s where to start.
AI Agent Standards: What Do We Need To Know?
Overwhelmed by agentic web acronyms? Map each protocol to the problem it solves before deciding which ones deserve your attention.
The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them
WebMCP gives AI agents named tools to call, and a clean route for prompt injection. Here’s what Chrome says to lock down first.
AI Visibility Rankings Aren’t Stable – New Research Shows It’s Mostly Statistical Noise
AI visibility numbers move between runs, so a single reading can mislead. A new paper offers a stopping rule for when rankings are finally trustworthy.
Free AI Citations Won’t Last. I’ve Watched Google Fence Off A Wide Open Field Before
Most enterprise brands are invisible to AI models right now. That gap is closing fast, and the brands moving first will hold the ground.
The Web Is Eating Itself And Your Metrics Look Fine
Source bias, retrieval collapse, model collapse: three documented mechanisms that explain AI search’s strangest behavior, and where to place your bet.
OpenAI GPT-Live Brings Search Into ChatGPT Voice
OpenAI has begun rolling out GPT-Live, new voice models for ChatGPT that can run a web search and show visual answers while you talk.
An Easy Digital PR Strategy For AI SEO
Marketing a brand online for AI Search can be easier than you think. Here’s a strategy to get you started.
You Can’t See How AI Ranks You, So Build What It Can Read
Open AI Overview rankings won’t change the work. What a machine can read, parse, and verify on your site is what matters now.
AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?
Explore why listicles may recommend your competitors instead of your product, revealing new tactics in AI search strategy.
SEO Study: 5 Lessons From Running AI Agents Across Every Search
Last year, 2.5% of Writesonic’s leads came from AI search. As of March, 35% do. Samanyou Garg, Founder and CEO of Writesonic, showed the system...
How To Build A Performance Marketing Experimentation Framework With AI
AI made experiments cheap to run but no easier to trust. A framework for fewer, sharper bets and the discipline to kill the losers fast.
62% Of AI Brand Recommendations Vanish After One Buyer Question – New Data
A dropped zero in Clovion’s AI visibility study hid numbers far more alarming than published. Here’s what the corrected data means for brand strategy.
The Web Is Growing A Second Layer – Almost A Third Head
Google’s OKF and ARD specs are making noise, but HTML still runs discovery. Here’s what actually matters for SEO in the new agentic-web stack.
Build An OKF Brain Like Mine!
Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation.
Google Put AI Visibility Inside The SEO Tool On Purpose
Google filed AI visibility under search. Stop treating it as a separate workstream with its own budget and its own quarterly report.