AI Search
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering
Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more.
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility.
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC
AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers.
Google Chief Scientist Who Helped Build Modern Search And AI Steps Away
Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind’s Demis Hassabis as Chief Scientist.
AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization
If you run CRO or SEO, the oldest mistake in your discipline just came back wearing a new referrer string. Here’s the fix.
When AI Takes The Click, Click Worthiness Should Guide Your Strategy
Search volume told you what people want to know. It no longer tells you whether they need you after AI answers. Click Worthiness does.
AI Visibility Measurement: What To Track & What To Ignore
Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue.
Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI
Reddit’s Q2 call laid out the daily destination strategy and the participation problem standing in its way. What marketers should do now.
What Top Stories Inside AI Overviews Means For Publishers And Brands In 2026 And Beyond
Most publishers think robots.txt keeps them out of AI Overviews. It doesn’t. John Shehata’s data shows what the wrong setting actually costs newsrooms.
Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites
Anecdotal report that blocking AI training bots with Cloudflare blocks Googlebot from indexing websites.
Snapchat Clamps Down On AI-Generated Videos
Snap announced that it is removing wholly AI-generated videos from Snapchat’s Spotlight recommendations in favor of promoting authentic human-authored experiences.
Why AI Recommends Your Competitor & What To Do About It
Kris Jones says one word decides whether AI recommends your brand: synthesis. Here’s what that means for where you spend next quarter’s budget.
Google’s AI Image Generation In Google Earth Literally Became Disastrous
Google Earth’s AI image generator was rolled back after the internet used it to create realistic scenes of destruction.
Reviews, Reputation & Listings: The Local Signals AI Now Reads
Listing inconsistencies, review language, and third-party citations now decide whether AI assistants name your business. Fix them in this order before chasing AI visibility tactics.
EU Commission Article 50 AI Transparency Law Has Four Exemptions
The European Commission’s AI transparency law that has taken effect contains four exemptions from its AI labeling requirements.
What Opting Out Of Google’s AI Search Features Means Now
Google’s AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding.
Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs
Cloudflare and three rival browsers agreed on one protocol. That’s rare. It still only solves half of the agentic access problem.
AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data
New Similarweb figures reveal how narrowly ChatGPT distributes its outbound clicks, and what that concentration means for publishers chasing AI referral traffic.
Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important
Anthropic’s Boris Cherny, head of Claude Code, explains how to become one of the top 1% of users who get things done.
Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work
Five articles explain why AI citations fluctuate, where they come from, what makes them persist, and how to audit content for stronger AI visibility.
89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes
Kevin Indig’s data across 1,094 categories shows that only 15.2% have a clear ChatGPT owner, and citations barely predict which brand gets named.
How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers)
Perplexity never skips the web, so every query is winnable. Here’s what its live answer stream reveals about citations, video, and local.
Google’s Open Knowledge Format Adds Five Trust Signals
Google announced version 0.2 of the Open Knowledge Format, introducing five new trust signals.
AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
Find out how AI accurately describes brands but struggles with visibility. Explore Victorious’ findings in this insightful report.
Indexed Claude Chats Show Why Disallow Is Not Noindex
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.
ChatGPT Links Out Most On Travel Queries, Data Shows
A new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers.
How Publishers Can Monetize AI Visibility
AI sends barely any traffic, but the traffic it sends is twice as engaged. Here’s why publishers should care.
Charging AI Bots Decides Which Agents Can Still Cite You
AI bot paywalls are framed as new income. The real question is which AI answers you’re willing to disappear from.
Google Data Compares Gemini & AI Mode Use Against Daily Life
Google’s new AI & Economy report compares Gemini and AI Mode conversations against how Americans spend their days.
AI Search is Working. How to Prove It With Real Tests.
Dive into the evidence behind AI search and its effects on page performance. Learn from experts in the latest SEJ discussion.