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Greg Jarboe

President and co-founder

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SEO-PR

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About

Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He’s also the author of YouTube and Video Marketing and one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes. Since 2003, Jarboe’s written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He’s spoken at over 80 industry conferences. In addition, he’s an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.

Articles

Software Industry Traffic Trends Show Zoom Down, Others Up [New Data]

Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy.

7 min read
401 Reads
Sep 30, 2022

Digital Strategy

7 Steps To Building A Kickass Digital PR Campaign

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following.

17 min read
4.1K Reads
Aug 11, 2022

Content Creation

How To Find Talented Writers To Fuel Top Quality Content Creation

Creating top-quality content requires top-notch content writers. Here’s how to find them, according to content experts Robert Rose and Rebecca Lieb.

10 min read
2.2K Reads
Jul 18, 2022

How TikTok’s Search Algorithms Power Content Discovery

Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.

15 min read
3.7K Reads
Jul 5, 2022

A Guide To Social Media Algorithms & How They Work

Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms.

16 min read
29K Reads
Jul 2, 2022

News
TikTok

Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys

TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.

4 min read
3.8K Reads
Jun 15, 2022

Google Analytics 4 Should Trigger Reorganizations & Agency Reviews

Brace yourself: The adoption of GA4 is likely to trigger for your organization or clients in the next 14 months.

15 min read
6.5K Reads
May 25, 2022

SEO
YouTube

How To Optimize YouTube Videos To Help Ukraine

Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.

16 min read
1.6K Reads
May 19, 2022

News
TikTok

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.

5 min read
4.1K Reads
May 18, 2022

Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts

Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.

6 min read
2.7K Reads
May 9, 2022

Top Creator Economy & Video Ads Insights From IAB NewFronts

Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.

6 min read
961 Reads
May 5, 2022

What’s The Alternative To Spending $7 Million On A Super Bowl Ad?

Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.

16 min read
1.4K Reads
Mar 25, 2022

YouTube & Video Spam: A Guide For Content Creators & Marketers

Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).

6 min read
3.6K Reads
Feb 25, 2022

Advertising Around The Super Bowl: Q&A With A Marketing Strategist

With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.

7 min read
1.5K Reads
Feb 9, 2022

What Is A Content Marketing Matrix & Do We Need One?

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.

16 min read
6.1K Reads
Jan 12, 2022

Nostalgia Marketing & What We Can Learn From John Lewis Ads

Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.

13 min read
2.4K Reads
Dec 8, 2021

Google News Optimization: How to Boost Your Site’s Visibility & Traffic

How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here.

16 min read
34K Reads
Dec 7, 2021

A Complete Guide To Product-Led Content Strategy (With Examples)

What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.

13 min read
6.3K Reads
Nov 10, 2021

News
SEO

10 News SEO Tips from The New York Times’ Christine Liang

Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.

7 min read
7.5K Reads
Oct 26, 2021

News
YouTube

YouTube Announces Live Shopping and CTV Product Updates

Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.

3 min read
1.1K Reads
Oct 19, 2021

SEO
YouTube

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery

Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.

18 min read
11K Reads
Oct 13, 2021

YouTube Shorts: An Introductory Guide

YouTube’s quick and entertaining video format did very well in its first year. Here’s everything you need to know about YouTube Shorts.

16 min read
44K Reads
Sep 30, 2021

How to Calculate the ROI of Influencer Marketing Campaigns

It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.

7 min read
5.9K Reads
Sep 8, 2021

YouTube

Which Content Creators Are Using YouTube Shorts (And Why)?

It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.

9 min read
15K Reads
Aug 11, 2021

30 Social Media Metrics That Matter Throughout the Customer Journey

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.