YouTube Unveils Suite of AI-Powered Tools For Video Creators
Discover YouTube’s latest innovations, including AI-powered tools for content creators, at the “Made On YouTube” event.
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He’s the author of YouTube and Video Marketing, co-author of Digital Marketing Fundamentals, and one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes. Since 2003, Jarboe’s written more than 1,600 posts for several online publicantions, including Search Engine Journal, Search Engine Watch, and Tubular Insights. He’s spoken at over 80 industry conferences. In addition, he’s an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.
Discover YouTube’s latest innovations, including AI-powered tools for content creators, at the “Made On YouTube” event.
Thanks to the collaboration between Disctopia and Semrush, podcasters can harness the power of the Podcast Hosting App to amplify their content.
Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy.
The viral video landscape has changed dramatically over the past 18 years. But a couple of critical success factors have remained. Discover what they are.
In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples.
Discover examples of other brands who have posted successful marketing campaigns on YouTube to help yours reach new audiences.
Learn the benefits and effectiveness of different types of YouTube marketing, tools, and use them to your advantage. Here’s where you should start.
Learn more about YouTube’s strategic shift this 2023 and examples of best practices when it comes to long-form content.
From chatbots to augmented reality, here are the top 10 trends for the year that you need to keep an eye on.
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I...
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize.
With TikTok’s new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more.
The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here’s what you should know.
Discover the top YouTube videos for 2022 and see what works in various industries.
Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report.
Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here’s how, according to gaming and sports marketing expert, Kevin Kim.
Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy.
Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following.
Creating top-quality content requires top-notch content writers. Here’s how to find them, according to content experts Robert Rose and Rebecca Lieb.
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.
Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms.
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.
Brace yourself: The adoption of GA4 is likely to trigger for your organization or clients in the next 14 months.
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.