Are Super Bowl Ads Worth the Money or is YouTube an Alternative?
Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.
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No-Click Searches Require a New Way to Measure SEO Results
SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here.
The Future of SEO Lies in the “Messy Middle” of the Purchase Journey
What is the “messy middle?” Find out what it is and how SEO professionals’ better understanding of this can drive growth in 2021.
Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.
20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far)
YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here.
Why There Are So Few Vice Presidents of Search Engine Optimization
Organizations and enterprises may benefit from having vice presidents focused on SEO, though it still isn’t the norm today. Find out why here.
3 Strategic SEO Insights & Tactical Advice for 2021
It’s time to reboot our SEO strategies and respond to the dramatic shifts in consumer intent. Start with these three basic steps.
YouTube Shorts: An Introductory Guide
YouTube is trying out something new with Shorts. Here’s a glimpse of how it is being received and what marketers can look forward to.
How Do Social Media Algorithms Work?
Learn key insights that will help you understand how the algorithms of Instagram, YouTube, TikTok, Twitter, and Facebook work.
7 Google Tools to Use When Conducting Keyword Research Today
Looking to understand the latest shifts in consumer intent caused by the pandemic? Use these 7 Google tools when conducting keyword research today.
Is YouTube About to Update Its Algorithm Again?
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here.
How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
How YouTube Generates & Ranks Suggested Videos
Ever wondered how YouTube’s suggested videos work? A Google research paper sheds light on how YouTube uses deep learning to generate and rank suggested videos.
7 Brands That Are Looking Awful During the Coronavirus Pandemic
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
How the Coronavirus Pandemic Has Impacted the Travel Industry
The travel industry has been badly hit coronavirus pandemic. Here’s how hotels, airlines, and online travel agencies (OTAs) are responding.
Why & How SEOs Can Help Brands Craft Coronavirus Response Videos
Use your video SEO skills to help companies craft coronavirus response videos. Here are tips to help you get ahead.
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic
Here’s how publishers can discover the latest news trends, optimize their news stories, and track keyword rankings in real-time.
Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
YouTube’s Organic Visibility Tops Wikipedia in Google SERPs
These four actionable tips will help you optimize your video content for both YouTube and Google SERPs this year.