Where Are The Advertisers Leaving Twitter Going For The Super Bowl?
The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here’s what you should know.
Greg Jarboe
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Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He’s also the author of YouTube and Video Marketing and one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes. Since 2003, Jarboe’s written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He’s spoken at over 80 industry conferences. In addition, he’s an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.
Articles
The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022
Discover the top YouTube videos for 2022 and see what works in various industries.
Key Insights From TikTok In The What’s Next 2023 Trend Report
Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report.
How Should Global Brands Engage Gen Z During The FIFA World Cup?
Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here’s how, according to gaming and sports marketing expert, Kevin Kim.
Software Industry Traffic Trends Show Zoom Down, Others Up [New Data]
Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy.
7 Steps To Building A Kickass Digital PR Campaign
Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following.
How To Find Talented Writers To Fuel Top Quality Content Creation
Creating top-quality content requires top-notch content writers. Here’s how to find them, according to content experts Robert Rose and Rebecca Lieb.
How TikTok’s Search Algorithms Power Content Discovery
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.
A Guide To Social Media Algorithms & How They Work
Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms.
Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.
Google Analytics 4 Should Trigger Reorganizations & Agency Reviews
Brace yourself: The adoption of GA4 is likely to trigger for your organization or clients in the next 14 months.
How To Optimize YouTube Videos To Help Ukraine
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.
TikTok Launches Branded Mission, A New Way To Crowdsource Creative
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
Top Creator Economy & Video Ads Insights From IAB NewFronts
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.
What’s The Alternative To Spending $7 Million On A Super Bowl Ad?
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.
YouTube & Video Spam: A Guide For Content Creators & Marketers
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).
Advertising Around The Super Bowl: Q&A With A Marketing Strategist
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.
What Is A Content Marketing Matrix & Do We Need One?
What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.
Nostalgia Marketing & What We Can Learn From John Lewis Ads
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.
Google News Optimization: How to Boost Your Site’s Visibility & Traffic
How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here.
A Complete Guide To Product-Led Content Strategy (With Examples)
What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.
10 News SEO Tips from The New York Times’ Christine Liang
Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.
YouTube Announces Live Shopping and CTV Product Updates
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.
Video SEO: 10 Steps to Optimizing Videos for Search and Discovery
Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.
YouTube Shorts: An Introductory Guide
YouTube’s quick and entertaining video format did very well in its first year. Here’s everything you need to know about YouTube Shorts.
How to Calculate the ROI of Influencer Marketing Campaigns
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.
Which Content Creators Are Using YouTube Shorts (And Why)?
It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.
30 Social Media Metrics That Matter Throughout the Customer Journey
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.
Top 40 Viral Videos of All Time
There’s a lot to be learned from viral video content. These top 40 videos give marketers insight and useful, practical takeaways.