Learn the keys to success in China’s search engine realm, adapting strategies for current and future algorithmic advancements.
Marcus Pentzek, a seasoned SEO expert specializing in the Chinese market, has been at the forefront of SEO for China since 2013. His journey began in Beijing, working for a Chinese E-Commerce company, where he gained invaluable firsthand experience. In 2020, as Chief SEO Consultant with Searchmetrics, Marcus created the world’s first Baidu SEO Ranking Factors Correlation study, marking a significant contribution to the understanding of SEO in China. He co-authored the book “SEO for China” in 2022 with Kun Tang, further cementing his expertise in the field. Since December 2022, Marcus has been leading as the Director of SEO at Jademond Digital, a full-service digital marketing agency based in Guangzhou, China. Marcus is known for his practical and data-driven approach to SEO, combining his comprehensive knowledge with real-world experience.