Purna Virji

Senior Manager, Global Engagement at Microsoft Advertising

Purna Virji

Senior Manager, Global Engagement at Microsoft Advertising

About
I am awesome at

About

Named by PPC Hero in 2016 as the #1 most influential PPC Expert in the world, Purna specializes in digital marketing, AI, and the future of search. With more than 15 years in the business, she is a regular keynote speaker at conferences across the globe, such as AdWeek, The Next Web Conference, and INBOUND. Purna is also a columnist for Search Engine Land and Moz.

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team.

I am awesome at

SEO, PPC, Content Marketing

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Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads

Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads

Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads

Want to level up your retail dynamic search ads and boost conversions? Discover how Page Feeds work and how to leverage them for DSAs.

Purna Virji
6/29/2020
1.7K Reads
6 min read

Why PPC Marketers Should Fall in Love with Broad Match

Why PPC Marketers Should Fall in Love with Broad Match

Why PPC Marketers Should Fall in Love with Broad Match

Make broad match work for you by minimizing its risk while maximizing reach with audiences. Here’s how to do it.

Purna Virji
3/30/2020
3.4K Reads
6 min read

Your Step-by-Step Guide to Building a Quick Q&A Chatbot

Digital Experience·Tools

Your Step-by-Step Guide to Building a Quick Q&A Chatbot

Your Step-by-Step Guide to Building a Quick Q&A Chatbot

Here’s a step-by-step guide to create a bot to answer questions defined in a knowledge set or FAQ.

Purna Virji
5/15/2018
25K Reads
9 min read

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