The Dangerous Seduction Of Click-Chasing
News publishers chasing SEO-driven clicks often sacrifice audience trust, and pay the price when rankings collapse.
About
Barry Adams is a 25-year veteran of the SEO industry. As a specialised SEO consultant for news publishers, he focuses on delivering technical and editorial SEO services to news publishers around the globe. He is a regular speaker at conferences and events across the world, delivers annual guest lectures for local universities, co-founded the News and Editorial SEO Summit, and writes an irregular newsletter on SEOforGoogleNews.com.
Articles
Google Zero Is A Lie
Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover.
AI Survival Strategies For Publishers
With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies.
Why Semantic HTML Matters For SEO And AI
Structured data helps, but semantic HTML does the heavy lifting. Here’s a practical guide for making your markup meaningful again.
Google AI Mode: First Thoughts & Survival Strategies
Learn more about Google AI Mode through Barry Adam’s perspective and its impact on search results and user interaction.