Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Google rolls out new search features to provide context around images and websites.
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET
Social media use driven by fear of missing out, not genuine interest, study of college students finds.
Google finished rolling out the October 2023 Spam Update targeting thin and misleading content.
OpenAI grants ChatGPT Plus and Enterprise subscribers access to the advanced AI image creation tool DALL-E 3.
Google Analytics drops four attribution models and adds custom metric combinations.
Google VP of Search, Pandu Nayak takes the stand to defend search practices during antitrust trial.
Google enhances the Chrome address bar with “smarter” autocomplete, typo correction, bookmark search, and interface updates
Google adds paywall markup validation to the Rich Results Test tool, helping publishers clarify protected content.
WordPress update adds deferred script loading for faster page speeds and site performance.
YouTube unveils over three dozen new features to enhance user experience with more control, easier discovery, and modern animated design.
Snapchat launches embed features for Lenses, Spotlight, Stories, and Profiles, allowing users to share content on websites for the first time.
Microsoft’s new AI bug bounty program offers rewards up to $15,000 for finding vulnerabilities in Bing’s AI features.
Google simplifies displaying car dealership inventory with new structured data markup.
YouTube unveils AI ad products to help brands reach and engage relevant audiences.
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.
Google is further experimenting with generative AI in SGE to create images, draft content, and enhance productivity.
Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers.
Google enhances search to guide users toward electric vehicles and sustainable energy options.
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.