Google Ads Performance Max Updates For Full-Funnel Optimization
Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google’s Gary Illyes On AI, Site Migrations, & “SEO Is Dead” Claims
Google Search Analyst Gary Illyes addresses AI, site migrations, and “SEO is dead” claims, offering insights for SEO professionals.
Google March 2024 Core Update Officially Completed A Week Ago
Google completed major March 2024 core update on April 19, a week before announcing it to the public.
Google Declares It The “Gemini Era” As Revenue Grows 15%
Alphabet’s Q1 revenue up 15%, driven by Search and YouTube shine. Google reshuffles AI teams for “Gemini era” integration.
Google Warns Of “New Reality” As Search Engine Stumbles (UPDATE)
Google warns of “new reality” amid search struggles, accelerates timelines, while critics allege prioritizing revenue over quality.
Google Stresses The Need To Fact Check AI-Generated Content
A Google podcast highlights the potential for factual errors in AI-generated content, stressing human oversight is critical.
Google Further Postpones Third-Party Cookie Deprecation In Chrome
Google postpones Chrome’s third-party cookie deprecation to 2025 amid challenges, giving websites more transition time.
Google E-E-A-T: What Is It & How To Demonstrate It For SEO
Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google’s search quality rater guidelines.
Meta Integrates Google & Bing Search Results Into AI Assistant
Meta’s AI assistant, now powered by Llama 3, integrates real-time search results from Google and Bing.
Google On The SEO Impact Of 503 Status Codes
Google says brief 503 downtimes are acceptable, but extended unavailability can impact crawling.
Mozilla Squeezes More Speed From Firefox Browser
Mozilla boosts Firefox page load times by 10%, enhancing user experience for faster, smoother websites.
New YouTube Shorts Ad Opportunities For Brands
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows.
Google Search & Maps Get Upgrades For Greener Travel
Google updates Search and Maps to show greener travel options and highlight emissions data.
Google Expands Auto Ads with “Ad Intents” Sponsored Links
Google unveils “ad intents” format placing sponsored links in publisher content, creating a potential revenue opportunity.
Google Strengthens Search Console Security With Token Removal Tools
Google rolls out Search Console enhancements allowing owners to remove, verify unused ownership tokens for improved security.
Google Ads Introduces Generative AI Tools For Demand Gen Campaigns
Google launches AI image tools for advertisers to streamline creative production in Demand Gen campaigns.
Google Ads To Retire Customizers For Text Ads
Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads.
Google Is Still Gen Z’s Top Search Engine, Study Shows
Google still dominates Gen Z search habits despite rising social media usage; study shows.
Google Limits News Links In California Over Proposed ‘Link Tax’ Law
Google tests limiting California news links, warning proposed pay-for-link law could harm local outlets.
Are Websites Getting Faster? New Data Reveals Mixed Results
New study reveals wide website speed gaps – is your site falling behind competitors?
Google Improves INP For Sites Using Consent Management Platforms
Google improves website interactivity metric by collaborating with consent management platforms, yielding faster load times when cookies are accepted.
Google’s John Mueller Clarifies 404 & 410 Confusion For SEO
Google’s John Mueller advises website owners on penalties, proper content practices, and HTTP status codes.
YouTube’s ‘Affiliate Hub’ Offers A New Way For Channels To Make Money
YouTube unveils Affiliate Hub, a new shopping tool for creators to boost ecommerce monetization.
LinkedIn’s Most In-Demand Skills: Why You Need Them Your Profile
LinkedIn’s 2024 in-demand skills report highlights need for human skills like communication, customer service amid AI workforce disruption.
Google’s Indexing Process: When Is “Quality” Determined?
Google shares more details about the impact of content quality on webpage indexing.
Google Responds To Criticism Over Forums At Top Of Search Results
Google’s forum carousel sparks debate, raising concerns about misinformation and prompting a response from the company.
YouTube Analytics Update: Impressions From New & Returning Viewers
YouTube introduces new impression insights, enabling channels to see a breakdown of new and returning viewers.
Google Publishes Tutorial On Identifying INP Issues
Google’s new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues.
Google’s Crawling Priorities: Insights From Analyst Gary Illyes
Google’s Gary Illyes aims to reduce web crawling without sacrificing quality, prioritizing URLs that “deserve” crawling.
Google Discontinues Translate Community Contribution Feature
Google discontinues Translate’s Contribute feature, citing improvements in translation quality driven by advanced machine learning techniques.