Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences.
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared.
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers.
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area.
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims.
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.
Today, at 10:50 a.m Eastern time, Google confirms there’s an ongoing indexing issue affecting a large number of sites.
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.
YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators.
WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally.
Google is adding a new report to Search Console that will help you understand how your videos are performing in search results.
Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission.
In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights.
Co-founder and CEO of Neeva, Sridhar Ramaswamy, speaks about building an ad-free search engine and lessons learned from 15 years at Google.
Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products.
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days.
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers.
Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed?