Matt G. Southern, Author at Search Engine Journal

About

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.

Articles

News
SEO

Google Introduces Structured Data For Car Dealership Inventory

Google simplifies displaying car dealership inventory with new structured data markup.

3 min read
2.0K Reads
Oct 16, 2023

YouTube Announces New AI Tools to Help Advertisers Reach Audiences

YouTube unveils AI ad products to help brands reach and engage relevant audiences.

2 min read
4.6K Reads
Oct 16, 2023

Google To Disable Third-Party Cookies For 1% Of Chrome Users

Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.

3 min read
9.6K Reads
Oct 13, 2023

News
SEO

Google Experiments With Desktop Discover Feed

Google is experimenting with bringing its Discover feed to desktop, marking a potential major change to its famously simple homepage.

3 min read
6.1K Reads
Oct 13, 2023

Google Employees Raise Doubts About Bard

Google employees voice doubts about chatbot Bard’s capabilities despite rapid integration into products.

4 min read
9.5K Reads
Oct 12, 2023

Google’s SGE Gets An AI Upgrade: Now Generates Images & Written Content

Google is further experimenting with generative AI in SGE to create images, draft content, and enhance productivity.

2 min read
3.2K Reads
Oct 12, 2023

Google Streamlines First-Party Data Management With New Tool

Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers.

2 min read
2.8K Reads
Oct 12, 2023

News
SEO

Google Search Gets New Tools To Surface EV & Energy Info

Google enhances search to guide users toward electric vehicles and sustainable energy options.

2 min read
1.7K Reads
Oct 10, 2023

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

3 min read
2.8K Reads
Oct 10, 2023

News
PPC

Microsoft Advertising Releases Holiday Season Marketing Guide

Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.

2 min read
1.3K Reads
Oct 10, 2023

Page Speed As A Google Ranking Factor: What You Need To Know

Does Google’s organic search algorithm factor page speed into its rankings? Here’s what you need to know about page speed for SEO.

5 min read
25K Reads
Oct 8, 2023

Is Mobile-Friendliness A Google Ranking Factor?

Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out.

4 min read
10K Reads
Oct 6, 2023

News
SEO

Google Confirms Resolution Of Indexing Bug

Google confirms there’s an ongoing issue delaying search indexing for newly published content.

1 min read
11K Reads
Oct 6, 2023

News
SEO

Google Launches October 2023 Core Algorithm Update

Google releases new core search algorithm update, expected to roll out over next few weeks.

2 min read
61K Reads
Oct 5, 2023

News
SEO

Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case

Apple contemplated acquiring Bing and partnering with DuckDuckGo, newly unsealed testimonies from the ongoing Google antitrust case reveal.

3 min read
1.5K Reads
Oct 5, 2023

URLs As A Google Ranking Factor: What You Need To Know

Let’s look at the claims regarding URL as a ranking factor and see what Google says as to whether this is used by its algorithms.

4 min read
11K Reads
Oct 5, 2023

Are Sitewide Links A Google Ranking Factor?

While it’s understood that Google employs links as a factor for ranking, the question remains: do sitewide links influence your organic search rankings?

5 min read
5.5K Reads
Oct 5, 2023

HTTPS As A Google Ranking Factor: What You Need To Know

HTTPS encryption makes sites safer for visitors and plays a role in your search rankings. See what Google says and why HTTPS matters for SEO.

4 min read
4.2K Reads
Oct 5, 2023

Meta Introduces New AI Tools For Advertisers

Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests.

2 min read
3.4K Reads
Oct 4, 2023

News
SEO

Google Rolls Out October 2023 Spam Update

Google is enhancing its spam detection systems, promising better language coverage and cleaner search results across various spam types.

2 min read
17K Reads
Oct 4, 2023

Google Assistant With Bard: Using AI To Complete Personal Tasks

Google unveils AI-powered Assistant With Bard to provide personalized help through conversational prompts.

3 min read
1.7K Reads
Oct 4, 2023

Link Stability: Is It A Google Ranking Factor?

Google’s patent referencing link churn was filed back in 2005. Is there any reason to be concerned about link churn and link stability?

4 min read
2.0K Reads
Oct 4, 2023

Microsoft Bing Chat: Now With DALL-E 3 AI Image Generator

Microsoft integrates OpenAI’s advanced DALL-E 3 text-to-image model into Bing Chat and Bing Image Creator.

2 min read
9.1K Reads
Oct 3, 2023

LinkedIn Announces New AI Tools To Enhance Hiring & Learning

LinkedIn is piloting AI-driven tools to modernize recruitment and learning experiences.

2 min read
1.8K Reads
Oct 3, 2023

Google Sets New Rules For Bulk Email Senders

Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates.

2 min read
12K Reads
Oct 3, 2023

Keyword Stemming: Is It A Google Ranking Factor?

Is keyword stemming a Google search ranking factor? Let’s investigate those claims and get clarity around keyword stemming and its relationship with SEO.