Live Webinar

How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook

Thursday, August 20 at 2 pm ET

Learn To:

Build the signals behind Freshpet’s citations
Find your AI visibility gaps like Freshpet
Turn AI citations into market share

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How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook

Thursday, August 20 at 2 pm ET

AI Overviews consistently cite Freshpet by name. Learn their GEO playbook.

Does your brand appear in AI Overviews for keywords you rank for?
Does ChatGPT name you when buyers ask for a recommendation?
Does your team know what AI answers say about you today?

Learn the GEO strategy Freshpet used to get cited by AI Search. Save your free seat.

How To Show Up In AI Overviews & Win The Recommendation With GEO

Join us as Steven Elwell, Senior Director of Digital Marketing at Freshpet, with Brittni Ratliff, Vice President, and Cosima Compton, Director of SEO & GEO Communications at Intero Digital, walks through the credibility signals Freshpet built to get cited by name in AI answers, and the same checks a team of any size can run to find its own gaps.

You’ll Learn:

The Credibility Signals Behind AI Citations: Which credibility inputs decide whether AI Overviews and chat assistants cite your brand by name, shown through what moved Freshpet’s real results.
Why Brand Reputation Doesn’t Carry Over To AI Overviews: Why a brand shoppers know and trust can still be absent from AI Overviews, and what fills that gap.
How To Check & Close Gaps In Market Share: The step-by-step review Freshpet ran to see where AI answers cost them share, runnable by one person with no special tools.

You’ll leave with a proven three-part GEO process: see where your brand stands in AI Overviews and chat answers, build the credibility signals AI systems verify, and fix the gaps standing between you and the citation.

🛑 Can’t make it live? Register, and we’ll send you the recording so you can watch on your schedule.