Live Webinar

New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions

Wednesday, September 2 at 2 pm ET
You'll learn:
  • How To Avoid The Benchmark Trap: Why SOV, mentions, citations, and sentiment are useful for comparison but not reliable enough on their own to guide budget decisions.
  • Which Signals Can Predict Real Traffic: How AI crawler activity, agents, pages consumed by AI bots, and AI referral traffic reveal whether machine attention is turning into human visitors.
  • How To Build A Data-Backed Action Plan: How to use these AI search metrics to choose which pages to improve, what content to create, and where to build authority.

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Webinar

New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions

Wednesday, September 2 at 2 pm ET

Today’s AI Search “metrics” are wasting your budget.

  • Do AI mentions and citations actually drive traffic?
  • Why am I cited for an AI query one day and gone the next?
  • How do I consistently track my presence in ChatGPT and Claude?

👈 Get the 4 AI search KPIs that predict real traffic.

SOV, mentions, citations, and sentiment tell you where you stand, not what to do next.

What To Measure Instead: 4 Signals From Your Own Data

Join us as Stas Levitan, Founder of LightSite AI, walks through 4 performance signals drawn from AI bot traffic and AI crawler activity across hundreds of websites, and how to use them to decide where to invest next.

You’ll leave with a data-backed method for AI search tracking that separates visibility benchmarks from performance signals, and shows which AI activity turns into human traffic.

You’ll learn:

  • How To Avoid The Benchmark Trap: Why SOV, mentions, citations, and sentiment are useful for comparison but not reliable enough on their own to guide budget decisions.
  • Which Signals Can Predict Real Traffic: How AI crawler activity, agents, pages consumed by AI bots, and AI referral traffic reveal whether machine attention is turning into human visitors.
  • How To Build A Data-Backed Action Plan: How to use these AI search metrics to choose which pages to improve, what content to create, and where to build authority.

Register now to avoid false confidence and vanity metrics. See what is actually working in AI search, from AI Overviews to LLM referrals, backed by data from hundreds of websites, and turn AI visibility into traffic and pipeline.

🛑 Can’t make it live? Register, and we’ll send you the recording so you can watch on your schedule.

Speakers

Stas Levitan

Stas Levitan

Founder, LightSite AI

Host

Loren Baker

Loren Baker

Founder, Search Engine Journal
Register Now