Great resources and presenters. It’s also nice to see where peers are in their adoption journey, and get some tips in the chat that I can use right away.
AI Search Visibility for Local Business
Get Your Business Name Found & Chosen in AI Search
Free & Online • August 26 • 12PM to 3PM ET
3 Sessions Featuring Experts From
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Learn: How To Become The Business AI Recommends
ChatGPT, Gemini, and AI Overviews return 1 recommendation, not 10 blue links to compare. Make sure it's yours.
Get recommended by ChatGPT and AI Overviews.
Which signals AI rewards most in 2026, from reviews to reputation metrics, and the larger role Google Business Profile plays in SERP visibility.
Know which channels drive your leads.
How to attribute leads and conversions across channels, including AI search, whether you manage one location or two hundred.
Make your website the source AI trusts.
Local landing pages, schema markup, and what agent-ready means for a local website, with a build checklist you can hand to your web team.
What Past Attendees Say
I appreciated the high C-level marketing/business perspective to GEO/AEO taken. Thank you.
I learned a lot. Hearing actual thought leaders that are in the trenches with AI and SEO helps me understand just how well I understand this topic. Very valuable.
This was awesome, I was engaged for the entire program. Thank you.
Agenda
12:00-12:55 PM ET
Session 1 - Get Found First: Local Visibility Foundations for the AI Search Era
Local visibility starts long before a customer clicks. What’s changed is how much weight AI puts on reviews, reputation, and your Google Business Profile and how precisely you have to manage them. This panel covers the non-negotiables, so you know where to focus first.
Learn How To:
- Fix the review, reputation, and Google Business Profile signals AI weights most
- Win AI recommendations, which follow different rules than rankings
- Execute faster as we rundown the current top priorities for local search
1:00-1:55 PM ET
Session 2 - From AI Search to the Sale: Turning Local Discovery Into Customers
Customers now start local searches inside AI assistants, which changes who gets found and chosen. This session is attribution reframed for the AI era: the bridge between getting discovered and getting the customer. We’ll also cover how to make your content agentic-ready so customers can act on it wherever the conversation starts.
Learn How To:
- Recognize how AI assistants (ChatGPT, Gemini, Perplexity and others) are reshaping local discovery and the path to purchase
- Attribute leads across channels, including AI search, and use customer conversations to reveal demand and intent
- Make your content agentic-ready for a zero-click world, and adapt call handling as AI voice assistants change how leads reach you
2:00-2:50 PM ET
Session 3 - Build to Be Found: Local Pages & Websites that Win in Search
With foundations and measurement in place, the website does the heavy lifting. This closing session is the build-it-this-week hour: what AI engines need in order to read, trust, and cite your local pages.
Schema has to describe the business accurately. Page templates have to hold up across dozens or hundreds of locations. Details have to stay consistent between your site and your listings, so an engine has no reason to doubt what it finds.
Learn How To:
- Earn AI citations with local landing pages and schema markup
- Which technical and content problems keep local pages out of AI answers, and how to fix them
- Practically build information you can hand to your web team
Who Should Attend?
Local & Multi-Location Marketers
Own local SEO for one location or hundreds. Get the attribution model and page structure that determine whether AI recommends you.
SEO Managers & Directors
Learn how AI weighs reviews, Google Business Profile, and schema differently than the local pack did, and what to reprioritize.
Agencies Serving Local Clients
Walk away with a fix-this-first local SEO audit you can run across every client site.
Franchise & Multi-Location Brands
Connect discovery to revenue across locations with attribution that includes AI search.
Small Business Owners & Operators
No SEO team required. Leave knowing the handful of signals worth your limited hours.
Web Developers & Site Builders
Get the schema markup and local landing page specs that make a site citable by AI engines and ready for agents.
Brands That Have Attended SEJ Live
Speakers
Hear from SEJ's editorial team and the practitioners defining local SEO measurement, visibility, and site structure.
Frequently Asked Questions
Is this event free?
Yes. SEJ Live is a free virtual event with live Q&A in every session.
Will sessions be recorded?
Yes. Every registrant gets on-demand access to all three sessions, even if you can’t attend live.
Do I need to be an SEO expert?
No. This event is built for anyone responsible for getting a local business found: marketers, agencies, owners, and web teams.
Is this about GEO and AEO?
Yes. This is generative engine optimization applied to local business: the visibility signals AI weighs, the attribution that proves it’s working, and the page structure that earns citations.
I only care about one session. Should I still register?
Yes. One registration covers all three sessions; attend the one you need live and watch the rest on demand.
How long is the event?
3 hours: three sessions, live Q&A in each.
Register Now. Recordings Included.
“Engaged for the entire program.”
“Tips in the chat I can use right away.”
Free · Live online, August 26 · Recordings included
Calendar invite and recordings sent to your inbox.
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