Marketing To Millennials (Generation Y)
Dive into insightful insights on targeted marketing approaches for Generation Y.
About
Alex has more than 20 years of experience in digital marketing and growth across various B2B and B2C online industries. As a Founder and CMO of Your Digital Assembly, he leads a team of digital consultants, helping global clients.
Articles
Exploring The Marketing Potential Of Predictive AI
Discover what predictive AI can do to move your business forward and to deliver an enhanced customer experience.
Lead Scoring: The Value In B2B Marketing
Unlock your company’s full potential with lead scoring and increase revenue. Read the best practices to follow, including types of lead scoring, benefits, and more.
GA4: The Good, The Bad, And The Alternatives
Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it.
NFTs & Copyright: What Do You Own?
Whether you create or buy them, don’t use your NFTs for commercial gain without the proper licensing. Learn about what you’re entitled in this article.
Marketplace SEO: A Guide To Optimize Listings
Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon and Etsy to increase visibility and conversions.
Marketing To Gen Z: How To Do It The Right Way
Gen Z may be a trickier market but done right, you’ll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers.
TikTok: Your Guide To Quickly Growing Followers
Whether you want to grow your page organically (or with paid tools), here are tips to grow faster and appear on your customers’ feeds.
Effective Brand Building In The Metaverse
Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse.
13 Local Marketing Strategies That Work
From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand.
An Online Marketer’s Guide To Mastering Livestream Shopping
Live shopping is the new home shopping network. Learn how it works and discover how each generation prefers to shop ecommerce products online.
A Complete Guide To Mastering B2B Programmatic Advertising
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.
A Complete Guide To B2B Multitouch Attribution Models
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another?
Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.
Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips
New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed.
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
9 Tips To Help Your B2B Google Ads Campaigns Shine
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine.