Chandal Nolasco da Silva

Content Director at RenoRun

VIP Contributor

Chandal Nolasco da Silva

Content Director at RenoRun

About
I am awesome at
Favorite Tools

About

Chandal currently works as the Content Director at RenoRun. With nearly a decade of digital marketing experience, Chandal has executed content strategies for juggernaut clients on a local and international scale. She has created content strategies for the biggest and sometimes the most unexpected markets, while developing strategic relationships with editors and publishers. Chandal has worked for Canada’s federal government, completed various teaching contracts and volunteers at an animal sanctuary in her spare time.

I am awesome at

SEO, PPC, Content Marketing, Blogging

Favorite Tools

SEMRush, MOZ, Ahrefs, Spyfu, DeepCrawl, Yoast, gShift, Google Analytics, Majestic, Google Keywords Planner, Unbounce, HARO, Wistia, BuzzSumo, Hootsuite, Slideshare, Sprout Social, Asana, Google docs

Digital Experience·SEO

Root Domain vs. Subdomain: Which Is Better for Ecommerce SEO?

Depending on your scenario and when implemented right, keeping your ecommerce on your root domain makes the most sense. But there are a few exceptions.

Chandal Nolasco da Silva
5/15/2020
10K Reads
10 min read

YouTube

YouTube for Beginners: How to Set up Your Channel

Looking to start promoting your own content on YouTube? Here’s how to set up your YouTube channel the right way.

Chandal Nolasco da Silva
2/21/2020
41K Reads
14 min read

Marketing Analytics·Paid Search

The 10 Most Important PPC KPIs You Should Be Tracking

It’s important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.

Chandal Nolasco da Silva
4/5/2019
61K Reads
11 min read

Paid Search·Digital Advertising

Why You Should Pair Programmatic Advertising with Paid Search

Here’s why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

Chandal Nolasco da Silva
2/19/2019
6.7K Reads
6 min read

Content Marketing·Digital Experience

11 Best Practices to Boost Landing Page Conversions with Video

Here’s why landing page videos are important and 11 landing page video best practices for higher engagement and more conversions.

Chandal Nolasco da Silva
12/18/2018
4.8K Reads
12 min read

Paid Search

5 Effective Ways to Reduce Your Google Ads CPA

Put these five proven techniques to use on your Google Ads campaigns if you want to lower your CPA.

Chandal Nolasco da Silva
9/18/2018
11K Reads
10 min read

Marketing Analytics·Paid Search

How to Prevent Call Fraud in PPC Campaigns

What’s the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.

Chandal Nolasco da Silva
6/26/2018
4.4K Reads
12 min read

Marketing Analytics·Paid Search

10 Reasons You Should Invest in Call Tracking

Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.

Chandal Nolasco da Silva
3/26/2018
4.7K Reads
10 min read

Digital Advertising

AdX or AdSense: Which Is Better & Will Make You More Money?

What are the differences between AdX and Google AdSense? Find out which platform is right for you.

Chandal Nolasco da Silva
12/15/2017
22K Reads
12 min read

Digital Advertising

The Future of Automotive PPC Marketing is Dynamic

How automotive marketers are rolling out dynamic remarketing campaigns on search and the Google Display Network for the first time.

Chandal Nolasco da Silva
7/3/2017
5.1K Reads
11 min read

Mobile Search·SEO

How to Recover From Google’s Mobile Interstitials Penalty

The road to ranking recovery isn’t always straightforward for search engine marketers. From XML sitemaps to religious exception, this post will look back at past...

Chandal Nolasco da Silva
3/14/2017
4.0K Reads
13 min read

Careers & Education

Profit Meets Purpose: 5 Companies That Give Back

The new super-breed of business, a hybrid between profit and purpose. A business model that makes the world better and it’s not all kumbaya and...

Chandal Nolasco da Silva
9/14/2016
3.5K Reads
13 min read

SEO

SEO Best Practices When Using GIFs

What are the consequences of dynamic GIF content? Are GIFs good content practice or bad SEO practice?

Chandal Nolasco da Silva
5/17/2016
11K Reads
10 min read

SEO

10 Steps to Effective Website Content and Copy

When both content marketing and search engine optimization are carefully considered and come together for any website, the result is a match made in heaven.

Chandal Nolasco da Silva
11/23/2015
6.8K Reads
20 min read

Content Marketing

The Anatomy of Video Channels that Make Millions

If you can create a video channel that makes money, you can easily walk your way onto the pages of People magazine with the rest...

Chandal Nolasco da Silva
9/1/2015
2.9K Reads
13 min read

Mobile Search

How to Adapt Your Content Strategy in Time for Mobilegeddon

Preparing for mobilegeddon needs a step back before taking action and before shifting your entire content marketing plan. Doing nothing is not an option.

Chandal Nolasco da Silva
4/14/2015
4.6K Reads
11 min read

SEO

Making the Most of Magento #SEO Among Multiple URLs

Making the most of Magento means knowing how to optimize your e-commerce site properly for search engines. This article deals with duplicate content concerns in...

Chandal Nolasco da Silva
4/8/2015
5.7K Reads
15 min read

SEO

Triple Threat Optimization Techniques From Four Pros

Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions...

Chandal Nolasco da Silva
10/1/2014
2.3K Reads
20 min read

Tools

Not Provided: A Complete Roundup

Search engine marketers have come to rely more heavily on work-arounds in what everyone’s calling the era of “Not Provided.” The beginning of this era...