Chandal Nolasco da Silva

Content Director at Acquisio

VIP Contributor

Chandal Nolasco da Silva

Content Director at Acquisio

About
I am awesome at
Favorite Tools

About

Chandal currently works as the Content Director at Acquisio. With nearly a decade of digital marketing experience, Chandal has executed content strategies for juggernaut clients on a local and international scale. She has created content strategies for the biggest and sometimes the most unexpected markets, while developing strategic relationships with editors and publishers. Chandal has worked for Canada’s federal government, completed various teaching contracts and volunteers at an animal sanctuary in her spare time.

I am awesome at

SEO, PPC, Content Marketing, Blogging

Favorite Tools

SEMRush, MOZ, Ahrefs, Spyfu, DeepCrawl, Yoast, gShift, Google Analytics, Majestic, Google Keywords Planner, Unbounce, HARO, Wistia, BuzzSumo, Hootsuite, Slideshare, Sprout Social, Asana, Google docs

Marketing Analytics·Paid Search

The 10 Most Important PPC KPIs You Should Be Tracking

It’s important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.

Chandal Nolasco da Silva
4/5/2019
41K Reads
602 shares

Paid Search·Digital Advertising

Why You Should Pair Programmatic Advertising with Paid Search

Here’s why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

Chandal Nolasco da Silva
2/19/2019
4.6K Reads
499 shares

Content Marketing·Digital Experience

11 Best Practices to Boost Landing Page Conversions with Video

Here’s why landing page videos are important and 11 landing page video best practices for higher engagement and more conversions.

Chandal Nolasco da Silva
12/18/2018
4.0K Reads
685 shares

Paid Search

5 Effective Ways to Reduce Your Google Ads CPA

Put these five proven techniques to use on your Google Ads campaigns if you want to lower your CPA.

Chandal Nolasco da Silva
9/18/2018
8.6K Reads
755 shares

Marketing Analytics·Paid Search

How to Prevent Call Fraud in PPC Campaigns

What’s the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.

Chandal Nolasco da Silva
6/26/2018
3.3K Reads
514 shares

Marketing Analytics·Paid Search

10 Reasons You Should Invest in Call Tracking

Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.

Chandal Nolasco da Silva
3/26/2018
3.6K Reads
421 shares

Digital Advertising

AdX or AdSense: Which Is Better & Will Make You More Money?

What are the differences between AdX and Google AdSense? Find out which platform is right for you.

Chandal Nolasco da Silva
12/15/2017
18K Reads
759 shares

Digital Advertising

The Future of Automotive PPC Marketing is Dynamic

How automotive marketers are rolling out dynamic remarketing campaigns on search and the Google Display Network for the first time.

Chandal Nolasco da Silva
7/3/2017
4.7K Reads
463 shares

Mobile Search·SEO

How to Recover From Google’s Mobile Interstitials Penalty

The road to ranking recovery isn’t always straightforward for search engine marketers. From XML sitemaps to religious exception, this post...

Chandal Nolasco da Silva
3/14/2017
3.8K Reads
620 shares

Careers & Education

Profit Meets Purpose: 5 Companies That Give Back

The new super-breed of business, a hybrid between profit and purpose. A business model that makes the world better and...

Chandal Nolasco da Silva
9/14/2016
3.0K Reads
364 shares

SEO

SEO Best Practices When Using GIFs

What are the consequences of dynamic GIF content? Are GIFs good content practice or bad SEO practice?

Chandal Nolasco da Silva
5/17/2016
8.7K Reads
888 shares

SEO

10 Steps to Effective Website Content and Copy

When both content marketing and search engine optimization are carefully considered and come together for any website, the result is...

Chandal Nolasco da Silva
11/23/2015
6.3K Reads
1.3K shares

Content Marketing

The Anatomy of Video Channels that Make Millions

If you can create a video channel that makes money, you can easily walk your way onto the pages of...

Chandal Nolasco da Silva
9/1/2015
2.3K Reads
279 shares

Mobile Search

How to Adapt Your Content Strategy in Time for Mobilegeddon

Preparing for mobilegeddon needs a step back before taking action and before shifting your entire content marketing plan. Doing nothing...

Chandal Nolasco da Silva
4/14/2015
4.6K Reads
634 shares

SEO

Making the Most of Magento #SEO Among Multiple URLs

Making the most of Magento means knowing how to optimize your e-commerce site properly for search engines. This article deals...

Chandal Nolasco da Silva
4/8/2015
5.6K Reads
413 shares

SEO

Triple Threat Optimization Techniques From Four Pros

Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing...

Chandal Nolasco da Silva
10/1/2014
2.3K Reads
199 shares

Tools

Not Provided: A Complete Roundup

Search engine marketers have come to rely more heavily on work-arounds in what everyone’s calling the era of “Not Provided.”...