PPC campaigns come in all shapes and sizes, it’s important to report on performance indicators that make sense. Here are 10 PPC KPIs to use.
What drives CTA clicks? Is it the color of the button or the language used? Undoubtedly, unusual CTAs have a way of converting.
It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4.
Depending on your scenario and when implemented right, keeping your ecommerce on your root domain makes the most sense. But there are a few exceptions.
Here’s why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Here’s why landing page videos are important and 11 landing page video best practices for higher engagement and more conversions.
What are the differences between AdX and Google AdSense? Find out which platform is right for you.
The road to ranking recovery isn’t always straightforward for search engine marketers. From XML sitemaps to religious exception, this post will look back at past...
Preparing for mobilegeddon needs a step back before taking action and before shifting your entire content marketing plan. Doing nothing is not an option.
Making the most of Magento means knowing how to optimize your e-commerce site properly for search engines. This article deals with duplicate content concerns in...
Search engine marketers wonâ€™t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions...