The 10 Most Important PPC KPIs You Should Be Tracking
PPC campaigns come in all shapes and sizes, it’s important to report on performance indicators that make sense. Here are 10 PPC KPIs to use.
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Unusual Call to Action Examples That Actually Work
What drives CTA clicks? Is it the color of the button or the language used? Undoubtedly, unusual CTAs have a way of converting.
How to Filter Out Referral Spam in Google Analytics
It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4.
SEO Best Practices When Using GIFs
What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here’s everything you need to know.
Root Domain vs. Subdomain: Which Is Better for Ecommerce SEO?
Depending on your scenario and when implemented right, keeping your ecommerce on your root domain makes the most sense. But there are a few exceptions.
YouTube for Beginners: How to Set up Your Channel
Looking to start promoting your own content on YouTube? Here’s how to set up your YouTube channel the right way.
Why You Should Pair Programmatic Advertising with Paid Search
Here’s why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
11 Best Practices to Boost Landing Page Conversions with Video
Here’s why landing page videos are important and 11 landing page video best practices for higher engagement and more conversions.
5 Effective Ways to Reduce Your Google Ads CPA
Put these five proven techniques to use on your Google Ads campaigns if you want to lower your CPA.
How to Prevent Call Fraud in PPC Campaigns
What’s the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.
10 Reasons You Should Invest in Call Tracking
Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.
AdX or AdSense: Which Is Better & Will Make You More Money?
What are the differences between AdX and Google AdSense? Find out which platform is right for you.
The Future of Automotive PPC Marketing is Dynamic
How automotive marketers are rolling out dynamic remarketing campaigns on search and the Google Display Network for the first time.
How to Recover From Google’s Mobile Interstitials Penalty
The road to ranking recovery isn’t always straightforward for search engine marketers. From XML sitemaps to religious exception, this post will look back at past...
Profit Meets Purpose: 5 Companies That Give Back
The new super-breed of business, a hybrid between profit and purpose. A business model that makes the world better and it’s not all kumbaya and...
10 Steps to Effective Website Content and Copy
When both content marketing and search engine optimization are carefully considered and come together for any website, the result is a match made in heaven.
The Anatomy of Video Channels that Make Millions
If you can create a video channel that makes money, you can easily walk your way onto the pages of People magazine with the rest...
How to Adapt Your Content Strategy in Time for Mobilegeddon
Preparing for mobilegeddon needs a step back before taking action and before shifting your entire content marketing plan. Doing nothing is not an option.
Making the Most of Magento #SEO Among Multiple URLs
Making the most of Magento means knowing how to optimize your e-commerce site properly for search engines. This article deals with duplicate content concerns in...
Triple Threat Optimization Techniques From Four Pros
Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions...